1 00:00:07,746 --> 00:00:11,402 LL COOL J: So, Wu Tang explodes. 2 00:00:11,489 --> 00:00:14,405 You know, you're one of the breakout solo superstars. 3 00:00:14,492 --> 00:00:19,889 But first, what made you... feel hip hop? 4 00:00:19,976 --> 00:00:21,673 Why did you wanna do hip hop? 5 00:00:21,760 --> 00:00:24,415 It was a movement that was going on that we were all aware of. 6 00:00:24,502 --> 00:00:28,941 Being from New York, you couldn't stop the movement. 7 00:00:29,029 --> 00:00:30,595 Everywhere you looked was hip hop, 8 00:00:30,682 --> 00:00:32,336 from the fashion to the break dancing, 9 00:00:32,467 --> 00:00:34,251 to the graffiti. 10 00:00:34,338 --> 00:00:37,993 It was such a subculture that we embraced it even more 'cause 11 00:00:37,994 --> 00:00:38,908 everybody wasn't up on it. -Yeah. 12 00:00:39,039 --> 00:00:40,649 You know, that was New York style. 13 00:00:40,736 --> 00:00:42,564 -Y'all ain't up on these? -Yeah. 14 00:00:42,694 --> 00:00:44,348 -Y'all ain't up on this? -Yeah. 15 00:00:44,479 --> 00:00:46,133 And you know what was crazy, though? 16 00:00:46,220 --> 00:00:48,744 You look at us back then, who would ever think 17 00:00:48,831 --> 00:00:51,616 that we could be in a position where we could feed our families 18 00:00:51,703 --> 00:00:56,273 for the rest of our lives, be world-praised and famous 19 00:00:56,360 --> 00:00:59,015 for doing something that we love to fucking do? 20 00:00:59,146 --> 00:01:00,716 I would have never imagined that shit, man. 21 00:01:00,799 --> 00:01:02,718 -We made it this far. -We made it this far, fact. 22 00:01:02,801 --> 00:01:04,325 That was a good reminder for me. 23 00:01:04,412 --> 00:01:06,108 Fact. 24 00:01:06,109 --> 00:01:10,200 ♪ 25 00:01:10,287 --> 00:01:12,114 LL COOL J: Hip hop is everywhere, 26 00:01:12,115 --> 00:01:14,726 every corner of the globe. 27 00:01:14,813 --> 00:01:17,425 To understand the power of hip hop today, 28 00:01:17,555 --> 00:01:19,862 gotta go back to where it all started... 29 00:01:19,949 --> 00:01:21,211 SINGER: ♪ Ain't no love ♪ 30 00:01:21,342 --> 00:01:24,649 LL COOL J: ...my hometown, New York City. 31 00:01:24,736 --> 00:01:28,262 Because listen, when I tell you, hip hop was born here. 32 00:01:28,349 --> 00:01:31,395 SINGER: ♪ In the heart of town ♪ 33 00:01:31,526 --> 00:01:34,268 ♪ Ain't no love ♪ 34 00:01:34,355 --> 00:01:42,189 ♪ 35 00:01:42,276 --> 00:01:44,539 Now, hip hop was built from the ground up, 36 00:01:44,626 --> 00:01:46,323 from the streets up. 37 00:01:46,410 --> 00:01:48,151 It's just something from nothing. 38 00:01:48,238 --> 00:01:51,198 A new sound, 39 00:01:51,285 --> 00:01:53,025 a New York sound... -[beat boxing] 40 00:01:53,156 --> 00:01:55,898 ...always growing and evolving, 41 00:01:55,985 --> 00:01:58,205 breaking down doors. 42 00:01:58,292 --> 00:02:00,468 Because in the early days, there were no doors open. 43 00:02:00,555 --> 00:02:02,122 Y'all ready? 44 00:02:02,252 --> 00:02:03,210 There's so much information to give 45 00:02:03,297 --> 00:02:04,907 and so much we gotta say. 46 00:02:04,994 --> 00:02:08,867 But please understand, hip hop is the ultimate underdog story. 47 00:02:08,998 --> 00:02:10,304 I used to believe in it, 48 00:02:10,391 --> 00:02:13,220 when nobody around me used to believe in it. 49 00:02:13,307 --> 00:02:18,094 They dismissed us as a fad, said we were a flash in the pan. 50 00:02:18,181 --> 00:02:20,531 Now it's the soundtrack of our planet. 51 00:02:20,618 --> 00:02:22,097 ♪ 52 00:02:22,098 --> 00:02:25,841 So, I'm in Queens, where it all began for me, 53 00:02:25,928 --> 00:02:27,234 far from the billboards 54 00:02:27,321 --> 00:02:29,671 and the boardrooms where hip hop is found today, 55 00:02:29,801 --> 00:02:32,152 to speak to a friend who knows better than anyone 56 00:02:32,239 --> 00:02:34,110 the story of how hip hop went 57 00:02:34,241 --> 00:02:37,244 from an underground New York sound... 58 00:02:37,374 --> 00:02:39,811 to a transformational art form 59 00:02:39,898 --> 00:02:42,118 that impacts culture around the world. 60 00:02:42,205 --> 00:02:47,036 ♪ 61 00:02:47,167 --> 00:02:48,951 -We in Hollis, Queens. -Yes. 62 00:02:49,038 --> 00:02:51,736 Your home. What I wanna know is, 63 00:02:51,823 --> 00:02:56,480 what was your very, very first exposure to hip hop? 64 00:02:56,611 --> 00:02:59,090 It was dudes in Hollis 65 00:02:59,091 --> 00:03:00,706 that used to bring turntables out on the front step. 66 00:03:00,789 --> 00:03:02,399 I remember that. 67 00:03:02,486 --> 00:03:06,837 The next thing you know, I became DJ Run. 68 00:03:06,838 --> 00:03:10,320 And here is Run-D.M.C. 69 00:03:10,451 --> 00:03:12,757 [audience screaming] 70 00:03:12,844 --> 00:03:13,758 ♪ Whose house? 71 00:03:13,845 --> 00:03:14,759 ♪ What, what? ♪ 72 00:03:14,890 --> 00:03:16,456 ♪ Run's house ♪ 73 00:03:16,457 --> 00:03:18,372 ♪ 74 00:03:18,459 --> 00:03:20,461 LL COOL J: Run... hip hop royalty, 75 00:03:20,548 --> 00:03:22,637 founding member of Run-D.M.C. 76 00:03:22,724 --> 00:03:24,378 Along with their DJ, Jam Master Jay, 77 00:03:24,465 --> 00:03:26,206 they were at the forefront 78 00:03:26,293 --> 00:03:28,730 of hip hop's mainstream exposure and commercial success. 79 00:03:28,817 --> 00:03:31,123 DON CORNELIUS: Do you have an explanation for the success 80 00:03:31,254 --> 00:03:32,950 of rapping as an art form? 81 00:03:32,951 --> 00:03:34,566 It's funky, and everybody can dance to it. 82 00:03:34,649 --> 00:03:35,345 -[cheers and applause] -[laughs] 83 00:03:35,476 --> 00:03:36,999 That's it. 84 00:03:37,129 --> 00:03:39,915 LL COOL J: The first hip hop act to have a gold record, 85 00:03:40,002 --> 00:03:42,352 first on MTV, 86 00:03:42,439 --> 00:03:44,789 first to land an endorsement deal. 87 00:03:44,920 --> 00:03:47,052 Adidas gave me this. 88 00:03:47,139 --> 00:03:50,099 And it all began in a Queens alley with Run 89 00:03:50,186 --> 00:03:53,668 and his partner in rhyme, my good friend Darryl McDaniels, 90 00:03:53,755 --> 00:03:57,759 better known as "DMC." 91 00:03:57,846 --> 00:04:01,676 RUN: D had the turntables first. He taught me how to DJ. 92 00:04:01,763 --> 00:04:03,417 Darryl McDaniels, yes, and his brother. 93 00:04:03,504 --> 00:04:05,344 -He taught you how to DJ? -I didn't know how. 94 00:04:05,462 --> 00:04:06,811 That's crazy. 95 00:04:06,942 --> 00:04:10,554 DMC was a DJ before he was a rapper. 96 00:04:10,641 --> 00:04:12,252 His name was DJ Get High. 97 00:04:12,339 --> 00:04:16,256 [laughing] 98 00:04:16,343 --> 00:04:19,694 DJ Get High taught me how to DJ at 15 years old. 99 00:04:19,781 --> 00:04:22,305 We got Run's name right here. 100 00:04:22,392 --> 00:04:24,175 Yep. I wrote this a long time ago, 101 00:04:24,176 --> 00:04:25,830 before Run-D.M.C. even came together. 102 00:04:25,961 --> 00:04:27,401 I'm DMC, and I live around the block. 103 00:04:27,484 --> 00:04:30,661 LL COOL J: Okay, so just back up a second. 104 00:04:30,792 --> 00:04:32,145 -Gotcha, baby. I got you. -You grew up in Queens. 105 00:04:32,228 --> 00:04:35,013 Right. I lived eight blocks from here. 106 00:04:35,144 --> 00:04:37,668 -Okay. -So, I lived on 205th Street. 107 00:04:37,799 --> 00:04:39,757 That's why it's... ♪ My Adidas standing on... ♪ 108 00:04:39,844 --> 00:04:41,237 ♪ Two fifth street ♪ 109 00:04:41,324 --> 00:04:42,721 ♪ Funky fresh and yes, cold on my feet ♪ 110 00:04:42,804 --> 00:04:44,371 -♪ With no shoe string... -♪ In 'em ♪ 111 00:04:44,458 --> 00:04:46,329 -♪ I did not... -♪ Win 'em ♪ 112 00:04:46,416 --> 00:04:48,466 ♪ I bought 'em off the ave with the black Lee denim ♪ 113 00:04:48,549 --> 00:04:49,550 ♪ My Adidas ♪ 114 00:04:49,898 --> 00:04:51,334 ♪ 115 00:04:51,421 --> 00:04:53,901 -So, I lived on 205th Street. -Okay. 116 00:04:53,902 --> 00:04:57,297 205th street is not nice, and I wanted to escape. 117 00:04:57,384 --> 00:04:59,124 Cool out a little bit. 118 00:04:59,211 --> 00:05:00,777 [laughs] Get a little... 119 00:05:00,778 --> 00:05:03,041 I lived in the worst part of Hollis. 120 00:05:03,172 --> 00:05:04,869 [laughs] Yeah, right. 121 00:05:05,000 --> 00:05:06,697 So, me and D would hang here, 122 00:05:06,828 --> 00:05:09,264 get our 40s from Dolly's, which is up the block, 123 00:05:09,265 --> 00:05:10,787 and we used to just get real high 124 00:05:10,788 --> 00:05:16,185 and we'd go... [beat boxing] 125 00:05:16,272 --> 00:05:18,187 ♪ And then you're coming with the... ♪ 126 00:05:18,318 --> 00:05:20,581 [both beat boxing] 127 00:05:20,668 --> 00:05:22,369 And that's all we... not even beating on the wall. 128 00:05:22,452 --> 00:05:23,365 ♪ And then you're coming with the... ♪ 129 00:05:23,366 --> 00:05:25,977 -[beat boxing] -And it's like, yo. 130 00:05:26,064 --> 00:05:27,501 - ♪ I fly - ♪ Like a dove ♪ 131 00:05:27,631 --> 00:05:28,589 - ♪ I come - ♪ From up above ♪ 132 00:05:28,676 --> 00:05:30,199 - ♪ I'm rocking - ♪ On the mic ♪ 133 00:05:30,286 --> 00:05:31,766 - ♪ And you can call me - ♪ Run-Love ♪ 134 00:05:31,853 --> 00:05:34,551 The true vibration of Run-D.M.C. 135 00:05:34,638 --> 00:05:37,248 came from this alley right here. -That's... 136 00:05:37,249 --> 00:05:40,861 And if you look at the first Run-D.M.C. album cover, 137 00:05:40,862 --> 00:05:43,167 this is the pic. 138 00:05:43,168 --> 00:05:47,216 But before we got a record deal, it was only supposed to be me. 139 00:05:47,347 --> 00:05:49,086 Ohh. 140 00:05:49,087 --> 00:05:53,091 So, it was written "Run the MC" in case it didn't work. 141 00:05:53,178 --> 00:05:55,006 Oh, wow. 142 00:05:55,093 --> 00:05:57,879 -Run the MC. -Run the MC. [laughs] 143 00:05:57,966 --> 00:05:59,837 Then it became Run-D.M.C. 144 00:05:59,924 --> 00:06:01,838 RUN: When we was making "Sucker M.C.'s," 145 00:06:01,839 --> 00:06:03,145 I said, "Let D go in there." 146 00:06:03,275 --> 00:06:04,411 D's like, "What are you talking about? 147 00:06:04,494 --> 00:06:05,978 You gon' get me in trouble with your..." 148 00:06:06,061 --> 00:06:08,411 D went in there and said, ♪ I'm D.M.C... ♪ 149 00:06:08,498 --> 00:06:09,847 BOTH: ♪ In the place to be ♪ 150 00:06:09,934 --> 00:06:12,154 ♪ I go to St. John's University ♪ 151 00:06:12,241 --> 00:06:14,896 ♪ And since kindergarten I applied the knowledge ♪ 152 00:06:14,983 --> 00:06:16,293 ♪ And after 12th grade, I went straight to college ♪ 153 00:06:16,376 --> 00:06:17,812 ♪ I'm light-skinned ♪ 154 00:06:17,899 --> 00:06:19,731 He said, "I'm light-skinned." The beat dropped. 155 00:06:19,814 --> 00:06:21,555 -Yeah. -We're signed. 156 00:06:21,642 --> 00:06:22,642 Yeah. 157 00:06:22,643 --> 00:06:24,514 Run-D.M.C. is now signed as a group, 158 00:06:24,601 --> 00:06:25,911 but when they found out he would work. 159 00:06:25,994 --> 00:06:28,953 Yo, that's... insane! 160 00:06:29,084 --> 00:06:32,348 RUN: Once that happened, we did what we did, 161 00:06:32,479 --> 00:06:34,568 it connected, and we changed the game. 162 00:06:34,655 --> 00:06:37,614 ♪ 163 00:06:37,701 --> 00:06:39,098 NELSON GEORGE: One of the things that you gotta remember, 164 00:06:39,181 --> 00:06:41,530 before Run-D.M.C. records 165 00:06:41,531 --> 00:06:44,012 is that hip hop was not mainstream music at all. 166 00:06:44,099 --> 00:06:45,840 ♪ What is wrong? ♪ 167 00:06:45,927 --> 00:06:47,842 DOUG E. FRESH: In the beginning of hip hop, 168 00:06:47,929 --> 00:06:51,672 it was looked at as, "Yo, cut that noise off. 169 00:06:51,759 --> 00:06:54,718 Stop making all of that noise. What are you doing?" 170 00:06:54,805 --> 00:06:57,460 ♪ Never been to jail, but I stay up here, but yes, yes, y'all ♪ 171 00:06:57,547 --> 00:07:00,724 GEORGE: This is rebel music. This is outside of music 172 00:07:00,811 --> 00:07:02,683 that existed in the streets of New York 173 00:07:02,770 --> 00:07:04,902 off of stuff they thought was a fad. 174 00:07:04,989 --> 00:07:05,990 "Rock Steady." 175 00:07:06,077 --> 00:07:08,950 [cheering] 176 00:07:09,080 --> 00:07:10,430 It was this turn. 177 00:07:10,517 --> 00:07:12,040 -They not rolling? -They rolling. 178 00:07:12,127 --> 00:07:12,866 They rolling. 179 00:07:12,867 --> 00:07:15,173 Run-D.M.C.! 180 00:07:15,260 --> 00:07:16,820 When Run-D.M.C. sells 3 million records, 181 00:07:16,914 --> 00:07:18,307 that got everyone's attention. 182 00:07:18,394 --> 00:07:20,134 Run-D.M.C. was articulating a bigger vision 183 00:07:20,135 --> 00:07:21,918 of what hip hop could be. 184 00:07:21,919 --> 00:07:24,531 ♪ With mic in hand, I cold took command ♪ 185 00:07:24,618 --> 00:07:26,754 "GEORGE: And once that happened, every major label's like, "Yo, 186 00:07:26,837 --> 00:07:28,491 they sold three million records? 187 00:07:28,578 --> 00:07:30,101 "Okay, we need to be in this game." 188 00:07:30,188 --> 00:07:31,788 So, that... that was really the big bang. 189 00:07:31,886 --> 00:07:32,929 -[cheers and applause] -Yeah, thank you. 190 00:07:32,930 --> 00:07:35,193 We love you, New York. We love you. 191 00:07:35,280 --> 00:07:36,933 [cheers and applause] 192 00:07:36,934 --> 00:07:38,894 LL COOL J: So, when people think about Run-D.M.C., 193 00:07:38,980 --> 00:07:41,112 you think about "Peter Piper," "My Adidas," 194 00:07:41,199 --> 00:07:42,679 "Walk This Way." -Yeah, yeah, yeah. 195 00:07:42,766 --> 00:07:44,119 -You think about "Rock Box." -Right. 196 00:07:44,202 --> 00:07:47,205 One last word... legacy. 197 00:07:47,292 --> 00:07:49,512 Legacy means to me... 198 00:07:49,599 --> 00:07:52,472 I came, I made beautiful music for the world. 199 00:07:52,559 --> 00:07:54,343 I made my TV show "Run's House." 200 00:07:54,430 --> 00:07:56,519 Life gives to the giver and takes from the taker. 201 00:07:56,606 --> 00:07:58,046 Life gives from the giver and life... 202 00:07:58,129 --> 00:08:00,305 -Gives to the giver... -Gives to the giver... 203 00:08:00,392 --> 00:08:02,486 -...and takes from the taker. -...and takes from the taker. 204 00:08:02,569 --> 00:08:05,180 All right, class dismissed. 205 00:08:05,267 --> 00:08:06,660 Every day I wake up, 206 00:08:06,747 --> 00:08:10,228 I wanna know, what did I contribute to this world 207 00:08:10,315 --> 00:08:12,230 that makes people happy? 208 00:08:12,361 --> 00:08:14,015 -Yes. -That's all it is to it. 209 00:08:14,102 --> 00:08:15,886 Peace and love. 210 00:08:15,973 --> 00:08:18,585 Hi, my name is Jam Master Jay of Run-D.M.C. 211 00:08:18,715 --> 00:08:20,369 [beat boxing] 212 00:08:20,456 --> 00:08:23,024 And we wanna thank y'all for watching "Video Beat." 213 00:08:23,111 --> 00:08:25,940 And we want y'all... we gonna wanna say good night to y'all. 214 00:08:26,027 --> 00:08:27,897 [laughter] 215 00:08:27,898 --> 00:08:29,077 -All right, later. -Let's go up and check that out. 216 00:08:29,160 --> 00:08:30,557 Oh, you wanna go check out that... go to the Bronx. 217 00:08:30,640 --> 00:08:31,598 -All right. -Let's go to the Bronx, man. 218 00:08:31,685 --> 00:08:33,513 The Bronx we go, baby. 219 00:08:33,600 --> 00:08:34,339 -Here we go. -[laughs] 220 00:08:34,426 --> 00:08:36,211 BOTH: ♪ Here we go ♪ 221 00:08:36,298 --> 00:08:38,953 ♪ Here we go, here we go, here we, here we, here we go ♪ 222 00:08:39,040 --> 00:08:41,433 - ♪ DMC and DJ Run - ♪ DMC and LL Run ♪ 223 00:08:41,521 --> 00:08:43,523 ♪ Dum-dee-dee-dum, dee-dee-dee-dee-dum-dum ♪ 224 00:08:43,610 --> 00:08:46,177 LL COOL J: That shit was amazing, bro. 225 00:08:46,264 --> 00:08:50,659 [siren wailing in distance] 226 00:08:50,660 --> 00:08:53,402 Hi. I'm Kurt Loder, and this is "The Year in Rock." 227 00:08:53,489 --> 00:08:55,883 In 1988, an unprecedented total 228 00:08:55,970 --> 00:08:59,234 of 11 rap albums went either gold or platinum. 229 00:08:59,321 --> 00:09:02,062 Right now, man, this whole year has been a highlight to me. 230 00:09:02,063 --> 00:09:02,890 ♪ Hit it 231 00:09:02,977 --> 00:09:04,979 ♪ 232 00:09:05,109 --> 00:09:07,764 LL COOL J: By the late '80s, Run-D.M.C. had propelled 233 00:09:07,851 --> 00:09:09,157 this subcultural movement 234 00:09:09,244 --> 00:09:12,203 out of the streets and alleys of NYC 235 00:09:12,290 --> 00:09:14,641 and into fashion, acting... 236 00:09:14,771 --> 00:09:15,685 [cries] No! 237 00:09:15,772 --> 00:09:17,687 ...social justice, and more. 238 00:09:17,774 --> 00:09:22,083 Over the next 40 years, artists would follow the very same path. 239 00:09:22,170 --> 00:09:23,432 ♪ 240 00:09:23,563 --> 00:09:25,216 With Run by my side, 241 00:09:25,303 --> 00:09:27,001 we're headed to a South Bronx shoe store 242 00:09:27,088 --> 00:09:28,611 owned by one of these artists, 243 00:09:28,698 --> 00:09:31,527 a hip hop heavyweight who transcended the genre 244 00:09:31,614 --> 00:09:33,442 and played a huge role in pushing the culture 245 00:09:33,529 --> 00:09:34,530 to where it is today. 246 00:09:34,617 --> 00:09:36,358 Yo, what up, baby? 247 00:09:36,488 --> 00:09:40,492 Man, the icons. This ain't even legal, man. 248 00:09:40,580 --> 00:09:41,971 You know we had to come through. 249 00:09:41,972 --> 00:09:42,712 -What up, baby? -LL and Rev Run, this is... 250 00:09:42,799 --> 00:09:44,409 -What up, baby? -What up, baby? 251 00:09:44,496 --> 00:09:48,022 Yo, you guys are really walking around human streets like this? 252 00:09:48,109 --> 00:09:49,458 Just came from Queens, baby. 253 00:09:49,545 --> 00:09:51,460 Yo, thank you for coming, man, to Up NYC, man. 254 00:09:51,591 --> 00:09:54,028 -Get him a seat. -Sheesh! 255 00:09:54,115 --> 00:09:57,597 When they say the South Bronx, this is the South Bronx. 256 00:09:57,684 --> 00:09:59,947 -You grew up around here? -Yes. 257 00:10:00,034 --> 00:10:01,775 ♪ 258 00:10:01,905 --> 00:10:03,781 LL COOL J: Born and raised in the South Bronx... 259 00:10:03,864 --> 00:10:05,822 -Word up. -...my man Fat Joe does it all. 260 00:10:05,909 --> 00:10:07,258 ♪ Now scream ♪ 261 00:10:07,345 --> 00:10:07,868 LL COOL J: From chart chopping hits... 262 00:10:08,216 --> 00:10:10,610 ♪ 263 00:10:10,740 --> 00:10:12,786 ...to advancing the culture through philanthropy... 264 00:10:12,873 --> 00:10:14,439 -WOMAN: Fat Joe. -...literacy... 265 00:10:17,921 --> 00:10:19,749 ...and yeah, sneaker culture. 266 00:10:20,097 --> 00:10:21,881 ♪ 267 00:10:21,882 --> 00:10:24,928 Never been worn before, baby. 268 00:10:25,015 --> 00:10:26,847 But as integral as he's been to building hip hop 269 00:10:26,930 --> 00:10:29,280 and the lifestyle into what it is to today... 270 00:10:29,367 --> 00:10:31,021 Big up, LL, man. Much respect. 271 00:10:31,108 --> 00:10:34,024 ...he still pays homage to those who paved the way 272 00:10:34,111 --> 00:10:38,159 for him and for generations of hip hop artists to come. 273 00:10:39,290 --> 00:10:41,728 Yo, listen, let me tell you somethin', Rev Run. 274 00:10:41,858 --> 00:10:43,338 I'm in the South Bronx. 275 00:10:43,425 --> 00:10:45,732 Hip hop was birthed in the South Bronx. 276 00:10:45,819 --> 00:10:49,083 Not only was hip hop birthed in the South Bronx, 277 00:10:49,213 --> 00:10:52,694 they had a choke hold on hip hop for the first 10 years. 278 00:10:52,695 --> 00:10:55,523 I'm in junior high school talent show. 279 00:10:55,524 --> 00:10:57,526 That night I performed... 280 00:10:57,657 --> 00:10:59,659 ♪ She only comes out at night ♪ 281 00:10:59,746 --> 00:11:00,920 ♪ The lean and hungry... ♪ 282 00:11:00,921 --> 00:11:03,314 -I... Nah. Yo, listen. -[laughing] 283 00:11:03,445 --> 00:11:06,187 Bro, they are laughing at me so funny in the crowd like, oh... 284 00:11:06,317 --> 00:11:07,536 Did you have long hair? 285 00:11:07,623 --> 00:11:09,364 Yes, I did. I looked like the Beatles. 286 00:11:09,451 --> 00:11:11,762 -Yeah, that's what... [laughs] -But listen what I'm saying. 287 00:11:11,845 --> 00:11:14,325 -Right? Listen what I'm saying. -Ooh! 288 00:11:14,412 --> 00:11:18,112 FAT JOE: The guy plays Run-D.M.C... 289 00:11:18,199 --> 00:11:19,982 RUN-D.M.C.: ♪ Two years ago, a friend of mine ♪ 290 00:11:19,983 --> 00:11:23,334 ♪ Asked me to say some MC rhymes ♪ 291 00:11:23,421 --> 00:11:25,815 FAT JOE: I watched 1,000 kids in the South Bronx 292 00:11:25,946 --> 00:11:27,338 look at each other like this. 293 00:11:27,687 --> 00:11:29,863 ♪ 294 00:11:29,950 --> 00:11:32,778 I watched the Bronx, who created hip hop, 295 00:11:32,779 --> 00:11:34,476 heard your shit come on. 296 00:11:34,606 --> 00:11:35,742 -Whatever this is... -Is the shit. 297 00:11:35,825 --> 00:11:38,480 -...is to reign supreme! -[laughs] Yeah. 298 00:11:38,567 --> 00:11:40,308 Stuff... it happened in real time. 299 00:11:40,395 --> 00:11:43,224 Like, I'm so blessed that I got to see it. 300 00:11:43,354 --> 00:11:45,573 ♪ Come on, everybody, let's all get down ♪ 301 00:11:45,574 --> 00:11:47,358 ♪ 302 00:11:47,445 --> 00:11:48,882 LL COOL J: While Run and my man D 303 00:11:48,969 --> 00:11:51,711 continued to get recognition outside of Queens, 304 00:11:51,798 --> 00:11:53,495 it was their choice of footwear 305 00:11:53,625 --> 00:11:56,890 and a fortuitous night in 1986 at Madison Square Garden 306 00:11:57,020 --> 00:11:59,283 that truly changed the game forever. 307 00:11:59,370 --> 00:12:01,246 Now take your Adidas! Put 'em up in the goddamn air! 308 00:12:01,329 --> 00:12:03,505 Let everybody put on the Adidas! 309 00:12:03,592 --> 00:12:04,593 ♪ My Adidas ♪ 310 00:12:04,724 --> 00:12:06,595 Come on, put 'em up in the air! 311 00:12:06,682 --> 00:12:08,249 [cheering] 312 00:12:08,336 --> 00:12:10,032 ♪ My Adidas ♪ 313 00:12:10,033 --> 00:12:11,731 GEORGE: Famously, Run-D.M.C.'s headline 314 00:12:11,818 --> 00:12:14,081 in Madison Square Garden, they hold up their sneakers, 315 00:12:14,168 --> 00:12:15,646 and they have everyone in the crowd wearing Adidas 316 00:12:15,647 --> 00:12:17,258 hold up their sneakers, and, like, 317 00:12:17,388 --> 00:12:19,608 and a third to half the crowd had Adidas on. 318 00:12:19,695 --> 00:12:22,219 Executives from Adidas were there, and they're like, 319 00:12:22,306 --> 00:12:24,787 "Yo, this is our market." 320 00:12:24,874 --> 00:12:26,354 - ♪ We started - ♪ Alley ♪ 321 00:12:26,441 --> 00:12:28,138 - ♪ Now we chill in - ♪ Cali ♪ 322 00:12:28,269 --> 00:12:29,448 ♪ And I won't trade my Adidas for no bullshit Bally's ♪ 323 00:12:29,531 --> 00:12:31,925 ♪ My Adidas... [echoing] Adidas, Adidas ♪ 324 00:12:32,012 --> 00:12:35,102 That changed the game for hip hop. 325 00:12:35,189 --> 00:12:39,584 When Run-D.M.C. signed that million-dollar deal with Adidas, 326 00:12:39,671 --> 00:12:41,848 that set hip hop on its course 327 00:12:41,935 --> 00:12:44,764 to be able to dominate in those spaces. 328 00:12:45,808 --> 00:12:47,375 GEORGE: That got everyone's attention. 329 00:12:47,505 --> 00:12:49,506 It brings hip hop through all these different audiences, 330 00:12:49,507 --> 00:12:51,727 so now it's not just an urban kid audience. 331 00:12:51,858 --> 00:12:54,425 And that expands what hip hop is. 332 00:12:54,512 --> 00:12:56,296 [shouts indistinctly] 333 00:12:56,297 --> 00:12:57,777 TONE: Later on, you had Cross Colours 334 00:12:57,864 --> 00:12:59,690 and Kriss Kross, right? 335 00:12:59,691 --> 00:13:02,782 You had Will Smith selling Ray-Bans, right? 336 00:13:02,869 --> 00:13:04,348 I make this look good. 337 00:13:04,479 --> 00:13:07,003 Big brands partnering up with young entertainers, 338 00:13:07,090 --> 00:13:09,310 you know, from Rockaway and Sean John. 339 00:13:09,397 --> 00:13:11,746 ♪ 340 00:13:11,747 --> 00:13:12,907 That was really the big bang. 341 00:13:13,009 --> 00:13:14,968 ♪ 342 00:13:15,098 --> 00:13:18,928 We're actually selling product outside of music. 343 00:13:19,015 --> 00:13:22,497 I think once we realized that the artists were brands, 344 00:13:22,584 --> 00:13:24,454 I think that really pushed it into the mainstream. 345 00:13:24,455 --> 00:13:25,892 ♪ 346 00:13:25,979 --> 00:13:28,459 OSORIO: As it started to grow up, 347 00:13:28,546 --> 00:13:31,245 it transitioned into this business. 348 00:13:31,332 --> 00:13:33,595 You're not just making money off of the music. 349 00:13:33,682 --> 00:13:38,295 That is when we started to see more of a hip hop entrepreneur. 350 00:13:38,382 --> 00:13:41,297 LL COOL J: Look, at the end of the day, 351 00:13:41,298 --> 00:13:44,040 hip hop was influenced by Run-D.M.C., bar none. 352 00:13:44,127 --> 00:13:46,563 Like, I don't think nobody could even argue 353 00:13:46,564 --> 00:13:48,130 with the type of impact. 354 00:13:48,131 --> 00:13:50,133 How did these change the world? 355 00:13:50,264 --> 00:13:52,353 RUN: Well, when I got into the game... 356 00:13:52,483 --> 00:13:53,920 Yo, D's house right there. 357 00:13:54,050 --> 00:13:55,746 I don't know nothin' about publishing. 358 00:13:55,747 --> 00:13:57,101 I don't know nothin' about nothin'. 359 00:13:57,184 --> 00:13:58,750 Right. 360 00:13:58,838 --> 00:14:03,103 So, our basic thing that we did to get money was with shows. 361 00:14:03,190 --> 00:14:07,411 As we made the record, "My Adidas," things changed. 362 00:14:07,498 --> 00:14:09,849 It connected with the people. 363 00:14:09,979 --> 00:14:11,506 I remember going to Detroit wearing 'em. 364 00:14:11,589 --> 00:14:13,765 I remember going all around the world wearing 'em. 365 00:14:13,853 --> 00:14:17,334 These sneakers... they were accessible in everybody's hood. 366 00:14:17,421 --> 00:14:19,206 So, everybody picked them up, 367 00:14:19,293 --> 00:14:21,773 and we got the first million-dollar check. 368 00:14:21,861 --> 00:14:23,688 We got the connection with Adidas. 369 00:14:23,775 --> 00:14:26,082 We put out our own sneakers. Changed my life. 370 00:14:26,169 --> 00:14:29,651 Okay, Joe, you was generating income 371 00:14:29,738 --> 00:14:31,131 with your music, doing shows. 372 00:14:31,218 --> 00:14:34,003 Why did you decide to expand beyond that? 373 00:14:34,134 --> 00:14:35,439 Well, you know, we're artists. 374 00:14:35,526 --> 00:14:38,790 We rely so much on touring money. 375 00:14:38,878 --> 00:14:41,663 -Right. -Promoters are the promoters. 376 00:14:41,793 --> 00:14:44,622 So, when they know that you only relying on this, 377 00:14:44,709 --> 00:14:46,450 they start playing them games. 378 00:14:46,581 --> 00:14:49,540 Like, "Joe, how many times people wanna see 'Lean Back'?" 379 00:14:49,671 --> 00:14:52,674 Are you kidding? It happens to everybody. I'm like, what? 380 00:14:52,804 --> 00:14:55,807 And so you got your whole family depending on you. 381 00:14:55,895 --> 00:14:57,548 -Right. -So, I realized 382 00:14:57,635 --> 00:14:59,246 I gotta diversify. 383 00:14:59,376 --> 00:15:00,817 Too many rappers, know what I'm saying? 384 00:15:00,900 --> 00:15:02,336 You done seen 'em go platinum... 385 00:15:02,423 --> 00:15:03,772 -Right. -...and make hits 386 00:15:03,859 --> 00:15:05,426 back in the days... -Right. 387 00:15:05,513 --> 00:15:07,171 ...and sell 20 million records, and now they all broke, 388 00:15:07,254 --> 00:15:08,259 -Know what I'm saying? -Right. 389 00:15:08,342 --> 00:15:09,430 No disrespect. 390 00:15:09,560 --> 00:15:12,215 -Even if my touring goes low... -Mm-hmm. 391 00:15:12,302 --> 00:15:14,870 I got other sources of income coming in. 392 00:15:15,001 --> 00:15:16,828 -Mm-hmm. -So, that is the root of 393 00:15:16,959 --> 00:15:19,440 why I branch out into other businesses. 394 00:15:19,570 --> 00:15:22,269 Now all the little kids is like, "Yo, Ma, look", 395 00:15:22,399 --> 00:15:24,836 Fat Joe got a store," they mother could hit him 396 00:15:24,924 --> 00:15:26,751 like, "Yo, you know, he was on welfare. 397 00:15:26,838 --> 00:15:28,665 He was on the cheese line like you. 398 00:15:28,666 --> 00:15:30,306 He grew up in the projects down the block. 399 00:15:30,407 --> 00:15:32,148 If he did it, you could do it." 400 00:15:32,235 --> 00:15:34,803 Now I've become such a good businessman that 401 00:15:34,890 --> 00:15:37,675 the shows are cherries on top. -LL COOL J: Mm. 402 00:15:37,762 --> 00:15:41,462 You, maybe you don't understand, but you went to acting early. 403 00:15:41,549 --> 00:15:42,767 LL COOL J: Mm-hmm. 404 00:15:42,854 --> 00:15:44,382 FAT JOE: You went to doing business early. 405 00:15:44,465 --> 00:15:45,379 -Oh, yeah. -You, you... 406 00:15:45,466 --> 00:15:47,120 you was clear before anybody. 407 00:15:47,250 --> 00:15:49,252 Oh, because a smart rabbit has more than one hole. 408 00:15:49,383 --> 00:15:51,297 -[laughs] -You know what I mean? 409 00:15:51,298 --> 00:15:52,607 The fox start chasing him and all that he got. 410 00:15:52,690 --> 00:15:53,996 -Whoo! -You know what I mean? 411 00:15:54,083 --> 00:15:55,867 ♪ 412 00:15:59,654 --> 00:16:02,048 It's no big deal to see Fat Joe up in the Bronx. 413 00:16:02,135 --> 00:16:03,140 -Right. -Know what I'm sayin'? 414 00:16:03,223 --> 00:16:04,701 'Cause that's my home. You know, no matter 415 00:16:04,702 --> 00:16:07,270 how much money I make, I'm still gon' be up in there. 416 00:16:07,357 --> 00:16:08,750 ♪ 417 00:16:08,880 --> 00:16:09,751 [siren wailing in distance] 418 00:16:09,838 --> 00:16:11,448 [child yells in distance] 419 00:16:11,535 --> 00:16:13,189 ♪ 420 00:16:13,276 --> 00:16:16,323 So, hip hop, in many ways has saved your life. 421 00:16:16,453 --> 00:16:17,888 -Saved my life. -It saved your life. 422 00:16:17,889 --> 00:16:19,330 -So, tell me how. -I'm in the streets. 423 00:16:19,413 --> 00:16:21,545 This Mitchel projects, Patterson, 424 00:16:21,676 --> 00:16:23,330 Brook Avenue, Cypress. 425 00:16:23,460 --> 00:16:26,289 It's my neighborhood. It's my world. 426 00:16:26,376 --> 00:16:28,857 You know, this is a drug pot before my time. 427 00:16:28,944 --> 00:16:30,511 -Mm-hmm. -So, I'm getting 428 00:16:30,598 --> 00:16:33,775 major money out here, but all my friends start going to jail. 429 00:16:33,862 --> 00:16:35,168 LL COOL J: Mm-hmm. 430 00:16:35,255 --> 00:16:36,975 FAT JOE: So, I knew I had to change my life. 431 00:16:38,301 --> 00:16:40,869 My brother used to carry the vinyl 432 00:16:40,956 --> 00:16:43,654 to the block parties for Grandmaster Flash. 433 00:16:43,741 --> 00:16:45,874 All that... ♪ Mary, Mary ♪ 434 00:16:45,961 --> 00:16:47,789 BOTH: ♪ Why you buggin'? ♪ 435 00:16:47,876 --> 00:16:49,573 ♪ On ♪ 436 00:16:49,660 --> 00:16:51,313 - ♪ That funk is on - ♪ Is on [laughs] 437 00:16:51,314 --> 00:16:53,316 -I'm studying all this. -Yeah, yeah, yeah. 438 00:16:53,403 --> 00:16:56,885 And outside my house, we had two DJs, Supreme and Hutch, 439 00:16:56,972 --> 00:16:59,147 and they would jam every day. 440 00:16:59,148 --> 00:17:02,934 And whenever you heard the music ricochet off the wall, 441 00:17:03,022 --> 00:17:05,589 you stopped playing baseball. You stopped playing basketball. 442 00:17:05,676 --> 00:17:07,765 You stopped everything. You go to the jam. 443 00:17:07,896 --> 00:17:09,767 I was born in hip hop. 444 00:17:09,854 --> 00:17:14,206 ♪ 445 00:17:14,207 --> 00:17:16,905 LL COOL J: So, then when did you first pick up the mic? 446 00:17:17,036 --> 00:17:18,472 No older than 10. 447 00:17:18,559 --> 00:17:20,777 And you gotta understand, my father's Cuban. 448 00:17:20,778 --> 00:17:22,128 My mother's Puerto Rican. 449 00:17:22,215 --> 00:17:23,742 They used to be like, "Yo, what are you doing?" 450 00:17:23,825 --> 00:17:26,262 -They had no concept. -[laughs] 451 00:17:26,349 --> 00:17:27,659 I'm like, "Yo, I'm writing rhymes," and they be like, 452 00:17:27,742 --> 00:17:30,570 "Nah, you ain't never gonna succeed in that." 453 00:17:30,571 --> 00:17:33,877 But I would go everywhere, battle everybody. 454 00:17:33,878 --> 00:17:36,490 I loved it since my birth. 455 00:17:36,577 --> 00:17:40,363 Hip hop, the inception, was right outside my window. 456 00:17:40,450 --> 00:17:43,671 Ruby Dee, the first Puerto Rican MC, 457 00:17:43,758 --> 00:17:46,629 ♪ Ruby Dee is my name, and I'm a Puerto Rican ♪ 458 00:17:46,630 --> 00:17:48,767 ♪ You might think I'm Black by the way that I'm speaking ♪ 459 00:17:48,850 --> 00:17:50,939 He's from around the corner. 460 00:17:51,026 --> 00:17:54,725 -Sha-Rock, first female MC... -No doubt. 461 00:17:54,812 --> 00:17:57,250 ...two blocks away from me on Prospect Avenue. 462 00:17:57,337 --> 00:18:00,427 Lovebug Starski... from my projects. 463 00:18:00,514 --> 00:18:02,907 I mean, hip hop was so fresh 464 00:18:02,994 --> 00:18:05,084 that every day you learned something new. 465 00:18:05,171 --> 00:18:07,129 -Yeah. -You go to the block party 466 00:18:07,216 --> 00:18:09,483 and learn a new dance, to wear your clothes a different way. 467 00:18:09,566 --> 00:18:11,438 -Yeah. -I was born in that. 468 00:18:11,525 --> 00:18:13,701 ♪ 469 00:18:13,788 --> 00:18:16,095 LL COOL J: Hip hop went from South Bronx 470 00:18:16,182 --> 00:18:18,967 to top of the food chain financially. 471 00:18:19,054 --> 00:18:20,538 And one thing about you, and I love it, 472 00:18:20,621 --> 00:18:23,666 You always talk about abundance. You talk about getting rich. 473 00:18:23,667 --> 00:18:25,974 You talk about getting money. You talk about this stuff. 474 00:18:26,061 --> 00:18:27,110 Sure ain't about the smoking blunts, 475 00:18:27,193 --> 00:18:29,108 drinking 40s on the corner no more. 476 00:18:29,195 --> 00:18:31,152 But if they wanna talk to me about business, 477 00:18:31,153 --> 00:18:32,981 I'm down for that. 478 00:18:33,068 --> 00:18:34,987 LL COOL J: And it's more to it than just, "I want money." 479 00:18:35,070 --> 00:18:36,550 It's more to it than that. 480 00:18:36,680 --> 00:18:38,164 -FAT JOE: It's my wife... -LL COOL J: Yeah. 481 00:18:38,247 --> 00:18:39,513 FAT JOE: ...my family and my community. 482 00:18:39,596 --> 00:18:42,469 It's the real trickle down effect for me. 483 00:18:42,599 --> 00:18:46,864 The thing I love the most is giving back to my community. 484 00:18:46,995 --> 00:18:49,605 So, the more I get, I tell God, 485 00:18:49,606 --> 00:18:51,260 "God, I'm really gonna give back." 486 00:18:51,391 --> 00:18:52,783 -I love that. -You know? 487 00:18:52,914 --> 00:18:54,176 -My man. -A'ight. 488 00:18:54,263 --> 00:18:56,657 -Fat Joe. -LL Cool J. 489 00:18:56,787 --> 00:18:58,920 -Mr. Cartagena. -Whoo! 490 00:18:59,007 --> 00:19:00,704 You did it. Hip hop born here. 491 00:19:00,791 --> 00:19:04,447 [siren wailing in distance] 492 00:19:04,795 --> 00:19:06,145 ♪ 493 00:19:06,232 --> 00:19:08,408 LL COOL J: From Fat Joe's world 494 00:19:08,495 --> 00:19:11,150 to hip hop business and philanthropy in the Bronx 495 00:19:11,237 --> 00:19:13,804 to SOB's nightclub in Manhattan, 496 00:19:13,891 --> 00:19:16,242 I made the journey downtown to meet someone 497 00:19:16,329 --> 00:19:18,679 who helped hip hop cross over into the broader culture 498 00:19:18,809 --> 00:19:20,246 like never before... 499 00:19:20,376 --> 00:19:22,422 a man who showed a new generation 500 00:19:22,509 --> 00:19:27,035 how artists could impact the culture beyond the mic. 501 00:19:28,993 --> 00:19:31,605 ♪ M-E-T-H-O-D Man ♪ 502 00:19:31,692 --> 00:19:33,301 -Oh, what's happening? -What's going on? What's good? 503 00:19:33,302 --> 00:19:35,086 -What's good? -Oh, living legend himself. 504 00:19:35,217 --> 00:19:35,826 -How are you? -Good, baby. 505 00:19:35,913 --> 00:19:37,567 My man. Respect, respect. 506 00:19:37,654 --> 00:19:38,481 What's happening? What's happening? 507 00:19:38,612 --> 00:19:40,135 -You know, I'm chillin'. -You are? 508 00:19:40,266 --> 00:19:41,967 -'Chillin'. Yeah. -Supposed to be. You are. 509 00:19:42,050 --> 00:19:44,444 Yes, I am, sir. We in SOB's. 510 00:19:44,531 --> 00:19:46,576 -Yeah. -A little monumental spot here, 511 00:19:46,663 --> 00:19:48,713 and shit, a lot of great talent came through here, you know. 512 00:19:48,796 --> 00:19:51,059 ♪ M-E-T-H-O-D Man ♪ 513 00:19:51,146 --> 00:19:54,758 ♪ M-E-T-H-O-D Man, hey, you ♪ 514 00:19:54,889 --> 00:19:56,547 LL COOL J: An original member of the Wu-Tang Clan, 515 00:19:56,630 --> 00:19:58,718 Method Man's talent, captivating stage presence, 516 00:19:58,719 --> 00:20:01,722 and charisma launched him from Staten Island 517 00:20:01,852 --> 00:20:03,724 all the way to the top. 518 00:20:03,811 --> 00:20:06,248 When you got the mind, plus you got the resources, 519 00:20:06,335 --> 00:20:07,945 man, this goes on and on. -Yeah. 520 00:20:08,076 --> 00:20:10,905 Music, film, television, 521 00:20:11,035 --> 00:20:13,734 fashion, producing. 522 00:20:13,864 --> 00:20:15,562 My man even made comic books. 523 00:20:15,649 --> 00:20:18,434 Persistence overcomes resistance. 524 00:20:18,565 --> 00:20:21,394 Wu-Tang is forever, and hip hop is forever. 525 00:20:21,481 --> 00:20:23,004 And Method Man played a huge part 526 00:20:23,091 --> 00:20:25,485 in reinforcing that legacy. 527 00:20:25,572 --> 00:20:27,617 ♪ M-E-T-H-O-D Man ♪ 528 00:20:28,879 --> 00:20:32,318 What was the very first seed 529 00:20:32,448 --> 00:20:35,234 that inspired you to... to get into hip hop? 530 00:20:35,364 --> 00:20:36,587 [Sugar Hill Gang's "Rapper's Delight" playing] 531 00:20:36,670 --> 00:20:39,890 My first introduction to hip hop was Sugar Hill Gang. 532 00:20:39,977 --> 00:20:41,505 -Straight up? Okay. -Yes, "Rapper's Delight." 533 00:20:41,588 --> 00:20:43,202 ♪ Said a hip-hop, the hippie to the hippie ♪ 534 00:20:43,285 --> 00:20:45,248 ♪ The hip, hip-a-hop and you don't stop the rockin' ♪ 535 00:20:45,331 --> 00:20:47,637 ♪ To the bang-bang boogie, say up jump the boogie ♪ 536 00:20:47,768 --> 00:20:49,813 ♪ To the rhythm of the boogie, the beat ♪ 537 00:20:49,900 --> 00:20:52,468 METHOD MAN: But this underground movement of hip hop, 538 00:20:52,555 --> 00:20:54,164 being from New York, 539 00:20:54,165 --> 00:20:57,038 we had radio stations that would only play hip hop... 540 00:20:57,125 --> 00:20:58,909 LL COOL J: Mm-hmm. 541 00:20:58,996 --> 00:21:01,347 METHOD MAN: ...late night on Fridays and Saturdays. 542 00:21:01,434 --> 00:21:03,653 -100%. -And we were well aware of it. 543 00:21:03,740 --> 00:21:05,786 I mean, that set the stage for everything that 544 00:21:05,873 --> 00:21:07,705 I started to love after that, you know what I mean? 545 00:21:07,788 --> 00:21:11,052 I became one of those kids that sat next to the radio 546 00:21:11,139 --> 00:21:13,141 on Friday and Saturday trying to catch up. 547 00:21:13,228 --> 00:21:16,710 A Mr. Magic world, world premiere, premiere, premiere. 548 00:21:16,797 --> 00:21:18,494 DJ: World premiere. 549 00:21:18,625 --> 00:21:21,323 But what inspired me to pick up a pen... no lie... 550 00:21:21,410 --> 00:21:23,803 ♪ Queens get the money long time, no cash ♪ 551 00:21:23,804 --> 00:21:26,067 ♪ I'm caught up in the hustle when the guns go blast ♪ 552 00:21:26,154 --> 00:21:27,547 And Roxanne Shanté. 553 00:21:27,634 --> 00:21:29,984 ♪ I'm Shanté, and the rhymes are def ♪ 554 00:21:30,071 --> 00:21:33,161 ♪ Just rap so fresh till I get out of breath ♪ 555 00:21:33,248 --> 00:21:35,206 And then we 12, 13 years old, brother. 556 00:21:35,337 --> 00:21:37,731 -Okay. -We would go on the staircase, 557 00:21:37,818 --> 00:21:39,907 smoke, and then somebody would start beat boxing. 558 00:21:39,994 --> 00:21:43,432 The first verse that I ever fucking wrote 559 00:21:43,519 --> 00:21:45,086 was inspired by "Rock the Bells." 560 00:21:45,216 --> 00:21:47,741 ♪ I'm a tower full of power with rain and hail ♪ 561 00:21:47,828 --> 00:21:49,747 ♪ Cut Creator scratch the record with his fingernail ♪ 562 00:21:49,830 --> 00:21:51,962 ♪ Rock the bells ♪ 563 00:21:52,049 --> 00:21:54,617 That cadence that you used to use where it was 564 00:21:54,748 --> 00:21:57,011 two rhyming words in between the two rhyming words... 565 00:21:57,098 --> 00:21:59,187 -Right. -So, it would be something like, 566 00:21:59,274 --> 00:22:01,019 ♪ I'm on a mission, don't get up because I'm taking no shorts ♪ 567 00:22:01,102 --> 00:22:01,755 ♪ I bust a cap, and it's like that ♪ 568 00:22:01,842 --> 00:22:03,452 Yeah, yeah. 569 00:22:03,539 --> 00:22:04,675 ♪ And I will give it no thought ♪ 570 00:22:04,758 --> 00:22:06,154 -Yeah, yeah, yeah. -That kind of shit, so... 571 00:22:06,237 --> 00:22:08,370 -Yeah. -Yeah, I was biting. Facts. 572 00:22:08,457 --> 00:22:10,028 And that was my intro right there and shit. 573 00:22:10,111 --> 00:22:12,461 It's like you taught niggas how to rhyme, I. 574 00:22:12,592 --> 00:22:14,681 -And it worked out. -Yeah. 575 00:22:14,768 --> 00:22:16,813 ♪ The king of crowd rockers finally is back ♪ 576 00:22:16,900 --> 00:22:19,076 ♪ My voice is your choice as the hottest wax ♪ 577 00:22:19,163 --> 00:22:20,469 ♪ Rock the bells ♪ 578 00:22:26,649 --> 00:22:28,347 Welcome to "Yo! MTV Raps." 579 00:22:28,434 --> 00:22:30,697 Tonight, straight from the streets of Shaolin, 580 00:22:30,827 --> 00:22:32,307 the Wu-Tang Clan is in effect! 581 00:22:32,394 --> 00:22:34,309 Whoo! 582 00:22:34,396 --> 00:22:36,746 Whoo! 583 00:22:36,833 --> 00:22:38,792 Shoo! 584 00:22:38,879 --> 00:22:40,054 Yeah. Protect your neck, kid. 585 00:22:40,141 --> 00:22:45,146 Cash Rules Everything Around Me... 586 00:22:45,233 --> 00:22:46,582 -C.R.E.A.M. -Get the money. 587 00:22:46,669 --> 00:22:48,671 ♪ In your mind ♪ 588 00:22:48,802 --> 00:22:50,977 Ladies and gentlemen, please welcome Method Man! 589 00:22:50,978 --> 00:22:52,588 [applause] 590 00:22:52,675 --> 00:22:55,199 Ah, yeah, baby. My man, Method Man, 591 00:22:55,286 --> 00:22:56,679 on our way Uptown. -Yeah. 592 00:22:56,810 --> 00:22:58,511 Just swinging through the streets of New York. 593 00:22:58,594 --> 00:23:01,162 LL COOL J: Okay, so you're Method Man. 594 00:23:01,292 --> 00:23:03,817 Wu-Tang Clan becomes this worldwide phenomenon. 595 00:23:03,904 --> 00:23:05,862 Worldwide. Worldwide. 596 00:23:05,949 --> 00:23:07,342 Starts going mainstream. 597 00:23:07,429 --> 00:23:09,213 Hey! Wu-Tang! 598 00:23:09,300 --> 00:23:11,132 ♪ We got stickup kids, corrupt cops and crack rocks ♪ 599 00:23:11,215 --> 00:23:12,917 LL COOL J: Talk to me about what it was like 600 00:23:13,000 --> 00:23:16,656 as the group started going beyond the projects. 601 00:23:16,743 --> 00:23:19,615 ♪ To kick the truth to the young Black youth ♪ 602 00:23:19,702 --> 00:23:22,792 I vividly remember Wu-Tang is bubbling. 603 00:23:22,879 --> 00:23:24,097 Okay. 604 00:23:24,098 --> 00:23:25,708 We got the "Method Man" single out. 605 00:23:25,795 --> 00:23:27,231 Right. 606 00:23:27,318 --> 00:23:29,016 It's on "Battle of the Beats" on Hot 97. 607 00:23:29,103 --> 00:23:30,496 [radio frequencies tuning] 608 00:23:30,583 --> 00:23:32,585 ♪ M-E-T-H-O-D Man ♪ 609 00:23:32,672 --> 00:23:34,543 It's constantly winning to the point 610 00:23:34,630 --> 00:23:36,502 where they have to retire the song. 611 00:23:36,589 --> 00:23:38,547 We don't know that because we're touring. 612 00:23:38,634 --> 00:23:40,201 ♪ Hey, you, get off my cloud ♪ 613 00:23:40,331 --> 00:23:42,943 We had to come back and perform at the Fever, 614 00:23:43,030 --> 00:23:45,206 not knowing that this record's been bubbling. 615 00:23:45,293 --> 00:23:46,903 The video's been bubbling. 616 00:23:46,990 --> 00:23:49,949 ♪ Here I am, here I am, here I am, the Method Man ♪ 617 00:23:49,950 --> 00:23:52,561 So, soon as we pull up, it's packed outside. 618 00:23:52,648 --> 00:23:54,824 We've never seen this shit before up to that point. 619 00:23:54,955 --> 00:23:56,696 -Right. -Well, who that for? 620 00:23:56,783 --> 00:23:59,481 I found out when we jumped out that van. 621 00:23:59,568 --> 00:24:01,139 -[audience cheering] -Brooklyn, please, 622 00:24:01,222 --> 00:24:03,659 put your motherfucking hands together! 623 00:24:03,746 --> 00:24:06,227 -Oh! -Method Man! Yeah! 624 00:24:06,314 --> 00:24:07,228 Yeah. 625 00:24:07,315 --> 00:24:09,360 [speaking indistinctly] 626 00:24:09,491 --> 00:24:12,929 [wild cheers and applause] 627 00:24:13,060 --> 00:24:14,935 METHOD MAN: I mean, the excitement and just the... 628 00:24:15,018 --> 00:24:17,064 the energy was totally different. 629 00:24:17,151 --> 00:24:18,804 It was like, holy shit. 630 00:24:18,805 --> 00:24:20,415 I was used to being the underdog. 631 00:24:20,546 --> 00:24:22,069 -Right. -I didn't know how 632 00:24:22,199 --> 00:24:23,944 to take this shit at first. -Now you the big... 633 00:24:24,027 --> 00:24:25,293 you was a big dog. -Yeah, I was like, 634 00:24:25,376 --> 00:24:26,769 but I'm-a meet the challenge. 635 00:24:26,856 --> 00:24:28,814 ♪ M-E-T-H-O-D Man ♪ 636 00:24:28,815 --> 00:24:31,034 ♪ M-E-T-H-O-D Man 637 00:24:31,121 --> 00:24:33,515 ♪ Hey, you, get off my cloud ♪ 638 00:24:33,646 --> 00:24:36,039 ♪ You don't know me, and you don't know my style ♪ 639 00:24:36,126 --> 00:24:39,042 ♪ 640 00:24:39,129 --> 00:24:42,045 -It felt great that night. -LL COOL J: Yeah. 641 00:24:42,176 --> 00:24:45,047 METHOD MAN: Like, they know who we are now. 642 00:24:45,048 --> 00:24:46,659 The beauty was sharing that moment, 643 00:24:46,789 --> 00:24:49,618 'cause it wasn't just me. It was a gang of us. 644 00:24:49,705 --> 00:24:54,187 And it's different when you watch your friends grow from, 645 00:24:54,188 --> 00:24:55,668 you know, grade school 646 00:24:55,755 --> 00:24:57,713 to junior high school to high school. 647 00:24:57,800 --> 00:24:59,106 It's like being 648 00:24:59,236 --> 00:25:00,628 in the same bunkhouse with a bunch of soldiers. 649 00:25:00,629 --> 00:25:02,631 It's like, you got his back. He got yours. 650 00:25:02,718 --> 00:25:05,547 And the only gang that we are... 651 00:25:05,634 --> 00:25:06,987 it's the gang of money that we make. 652 00:25:07,070 --> 00:25:08,550 [laughter] 653 00:25:08,681 --> 00:25:11,292 -You owe me 20 bing-bings. -Look at my six G's. 654 00:25:11,379 --> 00:25:14,294 You look at us back then, who would ever think 655 00:25:14,295 --> 00:25:16,819 that we could be in a position where we could feed our families 656 00:25:16,906 --> 00:25:21,650 for the rest of our lives, be world-praised and famous 657 00:25:21,737 --> 00:25:24,044 for doing something that we love to fucking do? 658 00:25:24,131 --> 00:25:25,571 I would have never imagined that shit. 659 00:25:25,654 --> 00:25:27,003 And sometimes when I'm onstage, 660 00:25:27,090 --> 00:25:29,571 and I'm watching my dudes perform, 661 00:25:29,658 --> 00:25:31,573 I get a euphoric feeling because 662 00:25:31,660 --> 00:25:33,140 I'm seeing them as kids again. -Yeah. 663 00:25:35,272 --> 00:25:36,709 It's like, holy shit, man. 664 00:25:36,796 --> 00:25:38,710 -We made it this far. -We made it this far. 665 00:25:38,711 --> 00:25:40,756 That was a good reminder for me. Shit. 666 00:25:40,843 --> 00:25:45,021 [train tracks rumbling in distance] 667 00:25:45,108 --> 00:25:46,762 LL COOL J: Check it out. One word. 668 00:25:46,849 --> 00:25:50,374 You tell me what it means to you, what you want it to be. 669 00:25:50,505 --> 00:25:51,419 -It's up to you. -All right. 670 00:25:51,506 --> 00:25:54,117 -Legacy. -Ooh. 671 00:25:54,204 --> 00:25:56,424 More than anything... 672 00:25:58,557 --> 00:26:00,384 I want people to recognize my humility 673 00:26:00,471 --> 00:26:02,647 'cause it's genuine. -Yeah. 674 00:26:02,648 --> 00:26:04,824 I want my legacy to be to a point where 675 00:26:04,911 --> 00:26:07,740 when my kids run into people that knew me, 676 00:26:07,827 --> 00:26:11,918 they only have good things to say about their dad. 677 00:26:12,048 --> 00:26:13,135 Wow. 678 00:26:13,136 --> 00:26:15,182 ♪ 679 00:26:15,312 --> 00:26:17,532 That's the legacy I wanna leave... 680 00:26:17,663 --> 00:26:18,577 a good guy. 681 00:26:18,664 --> 00:26:21,057 So, a legacy of honor and respect. 682 00:26:21,144 --> 00:26:22,667 Yes. Yes. 683 00:26:22,668 --> 00:26:25,758 ♪ 684 00:26:25,888 --> 00:26:27,411 LL COOL J: What is the feeling now 685 00:26:27,498 --> 00:26:30,240 when you walk around, as you move through the world? 686 00:26:30,327 --> 00:26:31,507 -It's fulfillment. -What is it like 687 00:26:31,590 --> 00:26:32,899 in Method Man's skin moving through the world? 688 00:26:32,982 --> 00:26:35,332 I'm embracing the fact that I am a creative. 689 00:26:35,419 --> 00:26:37,552 I couldn't find a word for it for all these years, 690 00:26:37,639 --> 00:26:40,554 but I know what it is now. I like to create. 691 00:26:40,555 --> 00:26:42,339 I see a blank slate, drives me crazy. 692 00:26:42,470 --> 00:26:44,777 I have to add something to it. 693 00:26:44,864 --> 00:26:47,431 On that blank slate, I see so many different things 694 00:26:47,518 --> 00:26:49,259 and so much potential. 695 00:26:49,346 --> 00:26:51,826 REPORTER: Las Vegas has officially entered the Chamber... 696 00:26:51,827 --> 00:26:54,787 the Wu-Tang Clan announcing they will have a residency. 697 00:26:54,917 --> 00:26:57,398 I feel fulfilled and gracious. 698 00:26:57,528 --> 00:26:59,661 But in the same breath, I deserve it. 699 00:26:59,748 --> 00:27:02,185 -You goddamn right. -Yeah. 700 00:27:02,272 --> 00:27:03,796 -You earned it. -I earned it. 701 00:27:03,883 --> 00:27:06,886 -And you envisioned it. -Yes, I did, sir. [laughs] 702 00:27:06,973 --> 00:27:10,150 -Yes, I did, sir. -You envisioned that shit. 703 00:27:10,237 --> 00:27:11,978 Good shit, man. Let's bounce now. 704 00:27:12,065 --> 00:27:13,679 Chop it up a little bit more. Yeah, that's... that's good shit. 705 00:27:13,762 --> 00:27:15,329 Y'all be good out there, a'ight? 706 00:27:15,416 --> 00:27:17,679 My friends is better than yours, ya heard? 707 00:27:17,810 --> 00:27:20,073 Ya know I mean? Good shit, baby. Good shit. 708 00:27:24,860 --> 00:27:27,950 All right. Y'all brothers wanna talk to me now? All right. 709 00:27:28,037 --> 00:27:32,520 Basically, I'm the Method Man 'cause I smoke the most. 710 00:27:32,607 --> 00:27:36,523 ♪ Oh, now be good to me ♪ 711 00:27:36,524 --> 00:27:38,352 ♪ In the midnight hour 712 00:27:38,439 --> 00:27:42,442 ♪ Oh, now be good to me ♪ 713 00:27:42,443 --> 00:27:44,488 ♪ When I was down in the shadows ♪ 714 00:27:44,619 --> 00:27:48,492 ♪ Oh, now be good to me ♪ 715 00:27:48,579 --> 00:27:50,324 ♪ You know you pick me up when I've been moanin' ♪ 716 00:27:50,407 --> 00:27:53,846 ♪ Oh, now be good to me ♪ 717 00:27:53,976 --> 00:27:54,976 ♪ I'll be... ♪