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00:00:02,000 --> 00:00:06,840
So the potential is there to
pass Bill Gates and Microsoft,

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00:00:06,840 --> 00:00:11,920
if I had the right products and
marketing. Create a bigger company,

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00:00:11,920 --> 00:00:18,320
have more commercial success than
Bill Gates, the richest man in the world?

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This is Home Solutions.
I'm Shannon Smith.

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00:00:49,280 --> 00:00:53,800
This is Bill
McAllister. Welcome.

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Great to be back.

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This is one of the
most exciting products...

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The Home Shopping
Network in Tampa, Florida -

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an entire TV station devoted
to selling live on TV non-stop...

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and I was going there.

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The headquarters was
my entry into a sub-culture

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of inventors, pitch
men and visionaries -

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all obsessed with using television to make
their unique product the next big thing.

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My connection - Anthony
Sullivan, pitch man extraordinaire.

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What are you selling today? The Smart
Chopper, probably one of the best sellers.

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Did you invent it? It was kinda

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John's product.
I've got to go in...

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OK. This is Alpha Moonbase.

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Hello! The BBC, here at Home Shopping,
with my main man, Anthony Sullivan.

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This is Billy. He's unbelievable. Stay that
way, babe. He's the best. Two thumbs up.

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Billy's got his own
product. What's his product?

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Orange Glow and
Oxy-Clean, cleaning products.

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And Bill's got magnets. For
fridges? Magnets to sleep on.

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Magnets to heal you.

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No...

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In one day, we sold $1 million worth
of magnet therapy on HSN. In one day.

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This is where it happens. The Green
Room. Everyone's here. Make-up girls.

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Everyone gets pumped
up here before we go

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on air. Yeah. Are you
getting pumped up now?

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Billy's on first. He'll be
pumped up. What are you

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selling? Oxy-Clean. It
works so you don't have to.

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This is madness. We gotta go. We're
on air. You're feeling the pressure?

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So I've got to get all
this down to the studio.

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You sound English.
I am. From Devon

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in the West Country.
Really? Yeah.

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I'd rather do it myself. Wow! Know
that old saying? Check this out.

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You haven't seen this? No. What
are we looking at? The call centre.

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It's huge. Here's the deal. All you
see is that when you're at home.

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These are the guys that handle
the orders. ..Say hi to the BBC, guys.

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It's 4,000 people who work here.
4,000 people? 24 hours a day.

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It never stops. What about
Christmas, New Year?

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Christmas Day - they
close for one day. One day?

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Yeah. They open
up on Boxing Day...

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00:03:41,240 --> 00:03:43,920
at midnight.

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00:03:43,920 --> 00:03:47,960
Right, let's get this
show on the road.

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Is that guy carrying a tent?

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It was hard to believe
that literally a few feet away

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a show host was
beaming out live to millions.

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What these show hosts do - I
done it for a year - is the hardest job.

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I left. I couldn't
take the pressure.

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She's on right now? Yeah.

53
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It's 4.40. We're on the air in
about 40 minutes. I gotta get set up.

54
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I gotta get make-up and
get changed. We gotta go.

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Sully, is this it?
This is the unit itself.

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I've not seen it
before. The Smart

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Chopper. We've
sold over a million.

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It's like razors in
there. Yeah, careful.

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Flash is cash, so we make it colourful.
Does all this get chopped up? Most of it.

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I've gotta get ready, but in eight
minutes, we've gotta chop an onion,

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we've got to do hash browns...
You seem to be getting very focused.

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Yeah.

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So this is my product shot.

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The Smart Chopper, one turn of
the handle, four turns of the blade.

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Are you going through your routine?
Yeah. One turn of the chopper...

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Handle. ..is
three turns... Four.

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My goodness, three blades! It
rotates four times. So 12 turns.

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12 chops. 12 chops. Is
that part of your spiel? Yeah.

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You're getting a kick out of this.
Yeah. I love seeing you get focused.

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I'll get focused
cos we gotta sell.

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We've got about 18 minutes.

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I gotta get make-up
now. Can I come?

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You can come. Sure. Let's go.

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We gotta go.

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00:05:39,640 --> 00:05:45,680
Are you before or after me? After.
We have six minutes to get down there.

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How are you feeling? Good.
I don't like being this late.

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You aim for 2,000. Two
is a good, realistic opinion.

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Anything less than a thousand,
that'll be it. I'll throw it in.

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00:05:59,240 --> 00:06:02,440
No! Yeah. We
SHOULD do it. Really!

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00:06:02,440 --> 00:06:06,280
Yeah. You have one
set for every product.

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00:06:06,280 --> 00:06:10,040
ANTHONY BREATHES DEEPLY

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00:06:10,040 --> 00:06:13,160
Calm, peace, tranquility.

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00:06:13,160 --> 00:06:17,360
Save time. Saved five
seconds by having it ready.

84
00:06:17,360 --> 00:06:20,040
Little trick - cut it like this.

85
00:06:20,040 --> 00:06:24,480
Got our ham, our nuts,
our glass, dressing, milk.

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00:06:24,480 --> 00:06:29,080
Eggs, red and green peppers.
You know what you're doing.

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00:06:29,080 --> 00:06:32,880
How many are we gonna
sell? 2,000. TWO THOUSAND!

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00:06:32,880 --> 00:06:37,840
That's what we've got to
shoot for. I'll be happy with that.

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00:06:37,840 --> 00:06:43,840
Hi. We're giving you great home
solutions. I'm Terry Lewis Mason.

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00:06:43,840 --> 00:06:48,240
Joining me is Anthony
Sullivan. Hello, everybody!

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00:06:48,240 --> 00:06:55,160
The Smart Chopper - a manual
food processor. One turn of the handle

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00:06:48,240 --> 00:06:55,160
gives four turns of the blade.

93
00:06:55,160 --> 00:07:01,080
If you love stir fry, peppers,
onions, potatoes... Look at that cut.

94
00:07:01,080 --> 00:07:06,440
If you want to grate cheese, look!
The fastest cheese grater you'll use.

95
00:07:06,440 --> 00:07:11,240
You also get the juicer and a
recipe book in Spanish and English.

96
00:07:11,240 --> 00:07:15,720
Get it going. Now salsa,
coleslaw, mother-in-slaw.

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00:07:15,720 --> 00:07:19,400
Marbles for marble cake,
horses for horseradish!

98
00:07:19,400 --> 00:07:22,240
Look. Look at this!
Homemade salsa.

99
00:07:22,240 --> 00:07:25,120
But this is $15, Terry.

100
00:07:25,120 --> 00:07:29,920
Shall we get some ice cream?
Healthy eating is good, but a balance.

101
00:07:29,920 --> 00:07:33,280
Every now and
then. I like balance!

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00:07:33,280 --> 00:07:37,360
Thank you, Anthony Sullivan.

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00:07:33,280 --> 00:07:37,360
Thank you, Terry Lewis Mason.

104
00:07:37,360 --> 00:07:41,560
We'll move along.
Your hands are wet!

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00:07:41,560 --> 00:07:44,160
OK. We're moving on to....

106
00:07:47,440 --> 00:07:50,360
All that for eight minutes!

107
00:07:50,360 --> 00:07:53,360
It takes a bit...
That was amazing.

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00:07:53,360 --> 00:07:57,640
I've got to find out how
many we sold. So fast.

109
00:07:57,640 --> 00:08:02,680
You try and create some excitement.
Let's go and see how we did.

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00:08:02,680 --> 00:08:06,960
We've 16,714 left so
we've 1,000 sold right now.

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00:08:06,960 --> 00:08:11,640
It's still active. Yeah. So
you don't have to quit. No!

112
00:08:11,640 --> 00:08:15,760
It's quite fascinating,
isn't it? It's amazing.

113
00:08:15,760 --> 00:08:23,080
You're going to be up there.

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00:08:15,760 --> 00:08:23,080
I'm worried. Get it off the screen.
You can do it. I'm worried about it.

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00:08:23,080 --> 00:08:26,800
I couldn't do what
you just did. No?

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00:08:26,800 --> 00:08:31,920
Powered by the air you breathe,
activated by the water we drink!

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This is Mother Nature approved.

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00:08:34,440 --> 00:08:37,960
It needs a handle, it's so big!

119
00:08:37,960 --> 00:08:43,000
What do you make of it all? What did
you think when you walked in today?

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00:08:43,000 --> 00:08:46,054
I'd watched a bit of
the Home Shopping

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00:08:46,066 --> 00:08:49,840
Network, but I probably
thought not much to it.

122
00:08:49,840 --> 00:08:55,880
But when I saw you, I thought, "That's
frightening." That's a serious skill.

123
00:09:01,520 --> 00:09:06,520
I'd arranged my own selling debut
on the Home Shopping Network.

124
00:09:06,520 --> 00:09:10,108
I wanted to meet
someone on the next level of

125
00:09:10,120 --> 00:09:13,720
obsession - pitching
AND inventing a product.

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00:09:13,720 --> 00:09:18,600
Sully said he knew just the
man - Dr Paris and his Win Gym.

127
00:09:18,600 --> 00:09:23,440
Introducing the Win Gym. You've
never seen anything like this.

128
00:09:23,440 --> 00:09:27,680
You can get the body
you want with the Win Gym.

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00:09:27,680 --> 00:09:30,200
Designed by Dr Win Paris.

130
00:09:30,200 --> 00:09:35,520
I found Dr Paris on the opposite

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00:09:30,200 --> 00:09:35,520
coast, in a Los Angeles suburb.

132
00:09:35,520 --> 00:09:42,680
Surprisingly for a fitness guru, he lived
in a gated community called Leisure World.

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00:09:42,680 --> 00:09:45,600
..Which way? North.

134
00:09:50,680 --> 00:09:55,000
GRUNTING

135
00:09:50,680 --> 00:09:55,000
This is the Dr Win shake!

136
00:09:55,000 --> 00:09:57,440
Good work-out, huh?

137
00:09:57,440 --> 00:10:00,160
We don't just go like this.

138
00:10:00,160 --> 00:10:02,840
Why? Because we're in shape!

139
00:10:02,840 --> 00:10:06,000
I think I did my
back in. Hope not.

140
00:10:06,000 --> 00:10:11,200
You've made an infomercial. Where
are you going? A WINfomercial.

141
00:10:11,200 --> 00:10:13,920
This is it, our total concept.

142
00:10:13,920 --> 00:10:19,160
Spiritual fitness, mental fitness,
attitude and physical fitness.

143
00:10:19,160 --> 00:10:23,480
So you're a successful
fitness entrepreneur. No?

144
00:10:23,480 --> 00:10:28,440
I've earned millions and millions
and millions and millions of dollars.

145
00:10:28,440 --> 00:10:31,916
Let me ask you something
quickly. I'm looking

146
00:10:31,928 --> 00:10:35,720
around and I'm seeing
writing all over the walls.

147
00:10:35,720 --> 00:10:39,760
If you have a good
thought, why lose it?

148
00:10:39,760 --> 00:10:42,480
"The mother of all infomercials.

149
00:10:42,480 --> 00:10:45,080
"People buy belief
in the person."

150
00:10:45,080 --> 00:10:50,080
If the person in charge here
saw this, they'd throw me out.

151
00:10:50,080 --> 00:10:53,520
I assumed you owned this place.

152
00:10:53,520 --> 00:10:57,006
When people see this
on TV, when they see you

153
00:10:57,018 --> 00:11:00,440
doing this and they
see this, they'll think,

154
00:11:00,440 --> 00:11:04,280
"It looks a little
strange." Not to me.

155
00:11:04,280 --> 00:11:07,040
I think it works.

156
00:11:08,920 --> 00:11:11,520
And then you've
got more over here.

157
00:11:11,520 --> 00:11:14,520
What's this one?
"Pass Bill Gates."

158
00:11:14,520 --> 00:11:17,974
Logically, I wanna sound
realistic, but basically,

159
00:11:17,986 --> 00:11:21,520
only 15% of the people in
the world have computers,

160
00:11:21,520 --> 00:11:24,800
but how many have
a body? 6 billion.

161
00:11:24,800 --> 00:11:29,760
So the potential is there to
pass Bill Gates at Microsoft

162
00:11:29,760 --> 00:11:34,240
if I had the right products
and marketing programme.

163
00:11:34,240 --> 00:11:38,163
Create a bigger company,
have more commercial success

164
00:11:38,175 --> 00:11:41,600
than Bill Gates, the
richest man in the world?

165
00:11:41,600 --> 00:11:46,560
'Win showed me the inventions
that would help him pass Bill Gates,

166
00:11:46,560 --> 00:11:49,000
'beginning with
the Bye-Bye Belly.'

167
00:11:49,000 --> 00:11:54,120
The mother of all exercises. Touch
your right hand to your left foot.

168
00:11:55,760 --> 00:12:00,720
And now your left
hand to your right foot.

169
00:12:00,720 --> 00:12:07,160
With this, you get your upper abs as
you go up, your lower abs as you go down,

170
00:12:07,160 --> 00:12:11,880
you're massaging your intestines,
which helps you be regular.

171
00:12:11,880 --> 00:12:14,560
Regular? It helps constipation.

172
00:12:14,560 --> 00:12:19,240
You're compressing the faeces
in your intestine. Seriously?

173
00:12:19,240 --> 00:12:23,360
Combine that with
certain foods and "shoom"!

174
00:12:23,360 --> 00:12:27,960
Do you really want
"shoom"? It might be too quick.

175
00:12:27,960 --> 00:12:31,434
No. This is compressing
your intestines. It's

176
00:12:31,446 --> 00:12:35,160
squeezing the stuff out.
Like a toothpaste tube.

177
00:12:35,160 --> 00:12:39,305
You're doing great. I wanna
show you the new product

178
00:12:39,317 --> 00:12:43,160
that you use while doing
this. While doing this?

179
00:12:43,160 --> 00:12:48,240
Here's the new product. It's on
air now. We'll sell over ten million.

180
00:12:48,240 --> 00:12:52,800
Do you make money? Can
I tell you how much? Yeah!

181
00:12:52,800 --> 00:12:57,440
Uh...I should net
$20-$30 million globally.

182
00:12:57,440 --> 00:13:01,920
So why live here? You
should be living in a mansion.

183
00:13:01,920 --> 00:13:09,640
There's a lot of greedy people
around. One person cost me millions

184
00:13:01,920 --> 00:13:09,640
of dollars and I won't say more.

185
00:13:09,640 --> 00:13:12,160
But anyway, here we go.

186
00:13:12,160 --> 00:13:16,760
The first pneumatic
exercise device. Hold it here.

187
00:13:16,760 --> 00:13:21,840
Hold your Win Gym. I'll get one.
What are you doing? I'm instructing.

188
00:13:21,840 --> 00:13:26,480
PHONE RINGS

189
00:13:21,840 --> 00:13:26,480
Uh-oh. I thought I unplugged it.

190
00:13:26,480 --> 00:13:30,280
Hello? 'Win Paris?' Yeah.

191
00:13:30,280 --> 00:13:33,560
..Not right now. Let's go.

192
00:13:33,560 --> 00:13:38,040
You've just disconnected
him! That's OK. Let's go.

193
00:13:38,040 --> 00:13:41,080
We're doing a TV
show, aren't we?

194
00:13:45,400 --> 00:13:49,960
Feel your chest
muscles? I like this.

195
00:13:49,960 --> 00:13:54,040
Win was even more
excited about his next project.

196
00:13:54,040 --> 00:13:57,680
This is our Beautiful
Buns machine. Who's...?

197
00:13:57,680 --> 00:14:01,880
I invented it 20 years
ago. Here's how it goes.

198
00:14:01,880 --> 00:14:08,240
'Win's plan - to redesign his Beautiful
Buns, projecting $1 billion in sales.'

199
00:14:08,240 --> 00:14:10,760
Hit me on the butt.

200
00:14:11,960 --> 00:14:17,400
It's like wood. OK, that gets the
upper butt. Shall I do it harder?

201
00:14:17,400 --> 00:14:20,320
Yeah. ..Harder! ..Harder!

202
00:14:20,320 --> 00:14:22,960
This is awesome! I love it!

203
00:14:22,960 --> 00:14:27,400
That's hard. Harder.
..Hurt your hand.

204
00:14:27,400 --> 00:14:31,120
That's the upper butt.
Now your turn. OK.

205
00:14:31,120 --> 00:14:37,120
Jump up and get your hips forward
a little. This is dangerous. Whoa!

206
00:14:37,120 --> 00:14:43,040
I agree. That's why I'm not selling
it here, but I may sell it in Asia.

207
00:14:43,040 --> 00:14:45,880
Up! Aarrgh! And down.

208
00:14:45,880 --> 00:14:47,600
Up.

209
00:14:47,600 --> 00:14:50,160
Yeah. Ow!

210
00:14:50,160 --> 00:14:52,840
You don't do your exercises.

211
00:14:55,240 --> 00:14:57,800
OW-W-W-W!

212
00:14:59,000 --> 00:15:01,800
Ah. That's a hard
exercise. Yeah.

213
00:15:01,800 --> 00:15:07,080
That's why I'm not going to
use it here. I love it. I feel dizzy.

214
00:15:07,080 --> 00:15:10,552
We're going to a meeting
where they're trying

215
00:15:10,564 --> 00:15:14,200
to improve the machine?
So it's safer. ..Hello.

216
00:15:16,160 --> 00:15:18,692
Do you ever have problems in the

217
00:15:18,704 --> 00:15:22,360
infomercial world
because you're flamboyant?

218
00:15:22,360 --> 00:15:27,960
I feel normal. You ARE normal,
just a different kind of normal.

219
00:15:27,960 --> 00:15:30,480
I've never been here.

220
00:15:30,480 --> 00:15:36,720
'Still dizzy, I went with Dr Win to the
HQ of David Sederas Industrial Design.

221
00:15:36,720 --> 00:15:41,960
'Win wants a new design and maybe
some money for his Beautiful Buns.'

222
00:15:41,960 --> 00:15:46,600
Is this a meeting where
you've put together a proposal

223
00:15:46,600 --> 00:15:50,530
as to how you would
manufacture Beautiful Buns,

224
00:15:50,542 --> 00:15:54,320
Dr Win's latest concept?
How we'd develop it.

225
00:15:54,320 --> 00:15:57,748
It's for the design and
development of the product

226
00:15:57,760 --> 00:16:01,200
and assistance in getting
that into manufacturing.

227
00:16:01,200 --> 00:16:04,800
The thing is, with
the present one,

228
00:16:04,800 --> 00:16:08,280
we have a person
lying like this.

229
00:16:08,280 --> 00:16:13,440
The only thing is that as they're
off the ground, they can fall off.

230
00:16:13,440 --> 00:16:16,920
So the way I
visualised a new one...

231
00:16:16,920 --> 00:16:21,280
is something, more
or less, like this.

232
00:16:21,280 --> 00:16:27,000
Then they're moving their legs
down like this to get the lower butt.

233
00:16:27,000 --> 00:16:32,040
That's roughly what I see. It's
open as long as it's safe and sexy.

234
00:16:32,040 --> 00:16:35,160
Those are the two criteria.

235
00:16:35,160 --> 00:16:39,960
The main thing is we have
to be on the air in September.

236
00:16:39,960 --> 00:16:45,200
Is the most concrete definition
of what it is that sketch? Both are.

237
00:16:45,200 --> 00:16:51,000
I can see it working in my mind.
It's gotta look sexy on television.

238
00:16:51,000 --> 00:16:55,920
I have a photo at my R&D
thing where a girl is on it in a...

239
00:16:55,920 --> 00:17:00,720
Well, she happened to have a
G-string on. It's a bathing suit.

240
00:17:00,720 --> 00:17:05,640
But her butt was sticking up in
the air and that would really sell.

241
00:17:05,640 --> 00:17:10,200
Whatever it is, the body part
should be...a little obvious.

242
00:17:10,200 --> 00:17:15,440
That's not a lot to go on. But it's
very important because TV is visual.

243
00:17:15,440 --> 00:17:20,360
Yeah. That's the concept but
we want it as sexy as possible.

244
00:17:20,360 --> 00:17:25,360
Everything we do has
about a billion-dollar potential.

245
00:17:25,360 --> 00:17:30,480
You're gonna win with Win, so
just join me in saying it. Win with Win.

246
00:17:30,480 --> 00:17:33,120
Come on! Everybody.

247
00:17:33,120 --> 00:17:36,920
1, 2, 3... ALL: Win with Win.

248
00:17:36,920 --> 00:17:41,720
A little louder! Win with Win!
Little louder! Win with Win.

249
00:17:41,720 --> 00:17:46,600
Now stand up! Come on! Get
up! What a bunch of engineers.

250
00:17:46,600 --> 00:17:49,400
Jump up and say, "Win with Win!"

251
00:17:49,400 --> 00:17:53,040
That's it.

252
00:17:49,400 --> 00:17:53,040
LAUGHTER

253
00:17:53,040 --> 00:17:57,480
'Good meeting. While
Win made some calls,

254
00:17:57,480 --> 00:18:00,000
'I cornered the engineers.'

255
00:18:00,000 --> 00:18:04,880
I wanted your take on how the
meeting was, what you made of him.

256
00:18:04,880 --> 00:18:11,160
I think he's flamboyant, but also
bright and I feel he's an honest person.

257
00:18:11,160 --> 00:18:17,880
He seems like a nice guy. I
just don't know how for real he is.

258
00:18:11,160 --> 00:18:17,880
We don't know yet either. >

259
00:18:17,880 --> 00:18:23,240
Have we looked
into his business?

260
00:18:17,880 --> 00:18:23,240
No, we don't have
any information.

261
00:18:23,240 --> 00:18:27,760
I suggest a credit
check. Do YOU know?

262
00:18:27,760 --> 00:18:33,360
He has a product on the
market. It seems to be selling well.

263
00:18:33,360 --> 00:18:38,160
I think there's a real good
chance we'll sign a contract.

264
00:18:38,160 --> 00:18:44,920
What do you think, Mark?

265
00:18:38,160 --> 00:18:44,920
I'll give it a 50-50 chance, but
we'll know in the next two weeks.

266
00:18:48,680 --> 00:18:53,040
Whatever the fate of
Win's Beautiful Buns,

267
00:18:53,040 --> 00:18:55,720
his Win Gym was
already launched.

268
00:18:55,720 --> 00:19:01,920
What was it like for someone on the
verge of closing their first major deal...

269
00:19:11,640 --> 00:19:15,680
..in a cosmetic system
called Face Shaping?

270
00:19:15,680 --> 00:19:20,480
Cheseree. Louis. Good to
see you. How are you doing?

271
00:19:20,480 --> 00:19:25,720
Good morning, sir. You must be Rudy.
Yes. The director. Come inside. OK.

272
00:19:25,720 --> 00:19:29,880
This is Valerie. Are you
about to be face shaped?

273
00:19:29,880 --> 00:19:35,040
I was playing with Valerie's face,
playing around with the product,

274
00:19:35,040 --> 00:19:39,960
as we're getting prepped before we
go on camera. If it goes well today,

275
00:19:39,960 --> 00:19:42,400
what happens?

276
00:19:42,400 --> 00:19:47,280
You get a great presentation
for the Face Shaping product?

277
00:19:47,280 --> 00:19:52,720
We're doing a tape for Home Shopping
so they see how the concept works.

278
00:19:52,720 --> 00:19:55,760
Then we'll either
get booked or not.

279
00:19:55,760 --> 00:20:02,200
We're shooting a commercial spot today
for the fragrance, also for Home Shopping.

280
00:20:02,200 --> 00:20:07,560
What's the fragrance? I created

281
00:20:02,200 --> 00:20:07,560
a fragrance that's
really special.

282
00:20:07,560 --> 00:20:12,480
It's in a bottle like this.
Wow! And when you tilt it,

283
00:20:12,480 --> 00:20:16,080
that's one scent, and
when you shake it,

284
00:20:16,080 --> 00:20:20,280
it changes... Wow! Isn't
it beautiful? It is beautiful.

285
00:20:20,280 --> 00:20:22,960
It's like salad dressing.

286
00:20:22,960 --> 00:20:25,640
..Yeah. Mixing this out.

287
00:20:25,640 --> 00:20:31,080
So you got to be really careful
with this. But it really does work.

288
00:20:31,080 --> 00:20:35,840
The fragrance when you
mix it together is so sensual.

289
00:20:35,840 --> 00:20:41,920
It really is so
sensual. I've never

290
00:20:35,840 --> 00:20:41,920
seen anything like
that. Nobody has.

291
00:20:41,920 --> 00:20:46,040
Let's do a lighting check,
Bob. Are we ready?

292
00:20:46,040 --> 00:20:48,600
OK, just play. Just play.

293
00:20:48,600 --> 00:20:52,280
Our first test. Pretend
we're on Home Shopping.

294
00:20:52,280 --> 00:20:57,680
OK, are we ready? Cheseree,
be bright! Let's go, baby.

295
00:20:57,680 --> 00:21:01,278
Hi, my name is Cheseree
and this is Valerie, and

296
00:21:01,290 --> 00:21:05,120
what I'm holding is like
an almost magic-like wand.

297
00:21:05,120 --> 00:21:08,600
Cut. Excitement?
Hello? Don't bore me.

298
00:21:08,600 --> 00:21:12,200
Go over the top.
We're playing here.

299
00:21:12,200 --> 00:21:15,320
Boom, boom, woh!
OK? Exciting! Fun!

300
00:21:15,320 --> 00:21:20,480
How about an eye lift? Watch this.
Woo! OK? Contouring? Bronzing?

301
00:21:20,480 --> 00:21:23,960
Chin, cheeks, eyes, shaping.

302
00:21:23,960 --> 00:21:29,120
Fun, fun, fun, Cheseree! Hey, it's
the Cheseree Show! Here we go!

303
00:21:29,120 --> 00:21:31,960
Rolling. And action.

304
00:21:31,960 --> 00:21:36,240
Hi, my name is Cheseree
and this is Valerie.

305
00:21:36,240 --> 00:21:41,120
Make-up should be fun, shouldn't
it? It's a revolutionary product.

306
00:21:41,120 --> 00:21:46,440
It's got micronised minerals. The
cheekbones appear to be higher.

307
00:21:46,440 --> 00:21:49,000
Tell me how it
feels as I do this.

308
00:21:49,000 --> 00:21:52,800
You've been
Chesmerised! Thank you.

309
00:21:52,800 --> 00:21:57,400
Heather, sit up a bit. It's
your big fashion, glamour shot.

310
00:21:57,400 --> 00:22:04,320
As they wrapped things up, I took
my leave, with arrangements to meet

311
00:21:57,400 --> 00:22:04,320
up with Cheseree
later in the day.

312
00:22:08,360 --> 00:22:13,320
That afternoon, I went to
Cheseree's salon near Beverly Hills.

313
00:22:13,320 --> 00:22:20,720
What is the actual product?

314
00:22:13,320 --> 00:22:20,720
The actual product is a face-shaping,
magic-like wand that I created.

315
00:22:20,720 --> 00:22:23,440
A wand? Yes. And
there is a powder.

316
00:22:23,440 --> 00:22:26,560
This product's right in here.

317
00:22:26,560 --> 00:22:29,960
It's made from
micronised minerals.

318
00:22:29,960 --> 00:22:32,520
They're incredibly refined.

319
00:22:32,520 --> 00:22:36,560
The process - very few
people know how to do that.

320
00:22:36,560 --> 00:22:39,160
How to micronise them? Mm-hm.

321
00:22:39,160 --> 00:22:41,800
Put it on, lines are gone.

322
00:22:41,800 --> 00:22:45,152
I might even do some
on you. You had a long

323
00:22:45,164 --> 00:22:48,680
trip from England. You'd
face shape me?! Yes.

324
00:22:48,680 --> 00:22:53,080
I might even do your
hair, make it look fuller.

325
00:22:56,640 --> 00:23:00,880
Do you watch a lot of
infomercials? No. Why?

326
00:23:00,880 --> 00:23:05,240
Cos I... There was
a story about Elvis.

327
00:23:05,240 --> 00:23:12,920
His step-brother asked why he
didn't listen to other music and he said,

328
00:23:05,240 --> 00:23:12,920
"It takes the edge off of me."

329
00:23:12,920 --> 00:23:16,225
I don't want to look
at somebody, have it in

330
00:23:16,237 --> 00:23:19,480
my head and copy that.
I see things MY way.

331
00:23:19,480 --> 00:23:24,960
Will I look like you after this?
No, like a better version of you.

332
00:23:24,960 --> 00:23:27,400
There you go.

333
00:23:31,160 --> 00:23:35,920
So are you going to use the
wand on me as well? Yeah.

334
00:23:35,920 --> 00:23:39,320
First, I'm going
to do your hair.

335
00:23:39,320 --> 00:23:44,120
You're actually going to cut
it?! Of course. Not too much!

336
00:23:44,120 --> 00:23:48,800
I'm going to make it look
longer. Well, very lightly.

337
00:23:51,600 --> 00:23:54,440
It's gonna be funky.

338
00:23:56,080 --> 00:23:59,800
Is Cheseree your given name?

339
00:23:59,800 --> 00:24:04,880
When I was style director for
all the Sax Fifth Avenue stores,

340
00:24:04,880 --> 00:24:07,040
my real name was Salvator.

341
00:24:08,920 --> 00:24:13,120
I was Salvator of Sax Fifth
Avenue and I hated that.

342
00:24:13,120 --> 00:24:18,240
I saw a TV show called Combat.
There was an actor in it named Cheseree,

343
00:24:18,240 --> 00:24:23,280
and then I became Cheseree. Because
you'd seen this show Combat? Yeah.

344
00:24:23,280 --> 00:24:30,800
One of the reasons
I'm interested

345
00:24:23,280 --> 00:24:30,800
in infomercials is you can sort of
become a star through infomercials.

346
00:24:30,800 --> 00:24:34,840
Is that something
you'd be interested in?

347
00:24:34,840 --> 00:24:37,920
That's why I'm
interested in it also.

348
00:24:37,920 --> 00:24:41,572
Aside from creating
something that is really

349
00:24:41,584 --> 00:24:44,840
beneficial and having
a financial base,

350
00:24:44,840 --> 00:24:49,520
I wanted a syndicated TV
show. Through infomercials?

351
00:24:49,520 --> 00:24:52,480
Coming from the
infomercial, yeah.

352
00:24:55,440 --> 00:24:57,680
Now, Louis? Mm?

353
00:24:57,680 --> 00:25:01,720
I'm gonna go for it and
shape out your face.

354
00:25:01,720 --> 00:25:06,600
Close your eyes. Is it going
to revolutionise anything?

355
00:25:06,600 --> 00:25:09,240
Women with make-up, absolutely.

356
00:25:11,800 --> 00:25:16,720
So will you get creative control
of the infomercial you make?

357
00:25:16,720 --> 00:25:19,440
That's gotta be
a big issue, right?

358
00:25:19,440 --> 00:25:24,440
Yeah, it is a big issue. Most
companies try to take that away.

359
00:25:24,440 --> 00:25:29,160
The problem has been it's
something that I think is revolutionary

360
00:25:29,160 --> 00:25:32,960
in terms of how the
minerals are and the powder.

361
00:25:32,960 --> 00:25:36,160
Because of that very fact,

362
00:25:36,160 --> 00:25:41,000
to some of the companies, it's
scary. You know? Really? Yeah.

363
00:25:41,000 --> 00:25:46,000
I love being fussed over.
It's my favourite thing.

364
00:25:47,920 --> 00:25:50,600
I feel like a beautiful woman.

365
00:25:55,480 --> 00:25:58,240
There's a big mirror
over there. OK.

366
00:25:58,240 --> 00:26:01,000
Shall we? Over there.

367
00:26:03,800 --> 00:26:06,400
Hey, look at that!

368
00:26:06,400 --> 00:26:10,440
Amazing! There's so
much body in the hair.

369
00:26:10,440 --> 00:26:15,280
Come over here. Thank you so
much. You're welcome, you're welcome.

370
00:26:15,280 --> 00:26:20,640
It looks really cool, really natural.
It does. And your hair looks fuller.

371
00:26:20,640 --> 00:26:24,091
If everything goes to
plan, you're going to be

372
00:26:24,103 --> 00:26:27,640
known for this worldwide.
The Face Shaper? Yes.

373
00:26:27,640 --> 00:26:32,480
How do you feel? I feel great. I

374
00:26:27,640 --> 00:26:32,480
think it's going to
work really well.

375
00:26:32,480 --> 00:26:36,800
Thank you so much. I'm
really happy you're happy.

376
00:26:36,800 --> 00:26:41,000
How are you doing?
Good. How are you?

377
00:26:41,000 --> 00:26:45,880
Um, what do you think? You look
fabulous. Do you? No, YOU do.

378
00:26:45,880 --> 00:26:49,400
You think so? Yes,
I think so. Definitely.

379
00:26:49,400 --> 00:26:54,760
Thank you very much. You're very
welcome. Yeah. See you. Take care.

380
00:27:02,720 --> 00:27:09,360
I liked Cheseree, but it seemed to me his
real invention wasn't the magic-like wand,

381
00:27:09,360 --> 00:27:12,120
but the Cheseree persona.

382
00:27:12,120 --> 00:27:14,920
He was really selling himself.

383
00:27:24,360 --> 00:27:29,560
But when it came to self-invention,
no-one could match Dr Win.

384
00:27:30,800 --> 00:27:33,840
Yeah. So that's it for now.

385
00:27:33,840 --> 00:27:35,920
Bye!

386
00:27:36,920 --> 00:27:39,720
That's Dr Win working.

387
00:27:39,720 --> 00:27:42,000
Woops! OK.

388
00:27:42,000 --> 00:27:47,120
Now, listen, what I was going to
do today is I was gonna have you...

389
00:27:47,120 --> 00:27:52,600
Come here. What are you
doing? Just have a seat. No-o-o-o!

390
00:27:55,720 --> 00:28:00,040
Yeah. How much do
you weigh? He's too lanky!

391
00:28:00,040 --> 00:28:05,320
Let's try it again. No. Once more.
You've got to conserve your energy.

392
00:28:05,320 --> 00:28:11,640
Isn't your TV appearance today? Yes. I
gotta slow down. You gotta slow down.

393
00:28:12,640 --> 00:28:15,440
What about...? See that?

394
00:28:15,440 --> 00:28:19,480
How do you think the
meeting went yesterday?

395
00:28:19,480 --> 00:28:22,200
Let me tell you something. What?

396
00:28:22,200 --> 00:28:27,200
Design groups, they try to charge
you... They make it complicated.

397
00:28:27,200 --> 00:28:29,840
But you hadn't given
them any money,

398
00:28:29,840 --> 00:28:34,016
and yet they had a proposal
and... There was no design

399
00:28:34,028 --> 00:28:37,760
of the product. You hadn't
given them any money.

400
00:28:37,760 --> 00:28:40,480
They make it very complicated.

401
00:28:40,480 --> 00:28:46,320
I may do it at a local university.
I've been through this before.

402
00:28:46,320 --> 00:28:49,520
So TV appearance
today? Yeah. Uh-oh.

403
00:28:49,520 --> 00:28:52,320
What? We gotta get going fast.

404
00:28:55,600 --> 00:28:58,120
In the back.

405
00:28:58,120 --> 00:29:01,798
Have you figured out what
you're going to say on the

406
00:29:01,810 --> 00:29:05,360
TV appearance? I got all
my notes right here. See?

407
00:29:05,360 --> 00:29:10,040
Well organised. Now all I
have to... It's hard to follow.

408
00:29:10,040 --> 00:29:15,400
Let me give you... Shouldn't it
be typed? I don't have the time.

409
00:29:15,400 --> 00:29:19,640
Here's some key things.
Gee, I'm glad I have this.

410
00:29:19,640 --> 00:29:22,840
I'm declaring war
on fat kids. Why?

411
00:29:22,840 --> 00:29:28,240
They get picked on anyway.
They're doomed to die prematurely.

412
00:29:28,240 --> 00:29:31,600
BUZZ OF CONVERSATION

413
00:29:31,600 --> 00:29:34,840
They're all set up over there.

414
00:29:34,840 --> 00:29:40,920
..Bring the power cord over. You're
hot. You're gonna have a great show.

415
00:29:40,920 --> 00:29:44,360
Win, how's it going?

416
00:29:44,360 --> 00:29:48,600
I feel calm, peaceful,
confident, positive.

417
00:29:48,600 --> 00:29:52,920
And I have Rick with
me. He's a fantastic host.

418
00:29:52,920 --> 00:29:57,000
Robin, this is local
cable access? Yes.

419
00:29:57,000 --> 00:30:03,720
What would you say was the audience of this
show? Our subscriber base is about 8,000.

420
00:30:03,720 --> 00:30:09,320
What would be a good viewership?

421
00:30:03,720 --> 00:30:09,320
Ten would be good.
Ten? Ten people.

422
00:30:09,320 --> 00:30:14,280
No! Ten isn't that good, is it?

423
00:30:09,320 --> 00:30:14,280
I said the numbers
are really small.

424
00:30:14,280 --> 00:30:18,880
That's fewer people than
are in here now. That's correct.

425
00:30:18,880 --> 00:30:21,960
That doesn't look good.

426
00:30:18,880 --> 00:30:21,960
Pizza's here.

427
00:30:32,280 --> 00:30:35,720
# A man named Win

428
00:30:35,720 --> 00:30:40,080
# Won't you let his
message in? A man... #

429
00:30:40,080 --> 00:30:43,760
They're singing a song
called A Man Named Win?!

430
00:30:43,760 --> 00:30:47,400
# Won't you let
his message in? #

431
00:30:47,400 --> 00:30:53,000
Welcome to Talk Of The Town.
You are the father of fitness medicine.

432
00:30:53,000 --> 00:30:57,320
It's a global youth fitness
revolution - from fat to fitness,

433
00:30:57,320 --> 00:30:59,840
from losers to winners.

434
00:30:59,840 --> 00:31:03,880
We are going on global
TV with our Winfomercials.

435
00:31:03,880 --> 00:31:06,600
The Win Gym is
on TV in the US...

436
00:31:06,600 --> 00:31:10,960
He's not meant to do that.
We're on in another country.

437
00:31:10,960 --> 00:31:15,240
Bad digestion makes you
constipated. You know what that means?

438
00:31:15,240 --> 00:31:18,120
I want you to be emancipated!

439
00:31:18,120 --> 00:31:23,040
Emancipated from constipated
- what could be better than that?

440
00:31:23,040 --> 00:31:26,735
Imagine a President
who was a jelly-belly. If he

441
00:31:26,747 --> 00:31:30,680
had a problem, he'd give
up. We'd lose our freedom.

442
00:31:30,680 --> 00:31:35,200
One more time! Superkids
of the world, unite!

443
00:31:35,200 --> 00:31:38,120
ALL: Superkids
of the world, unite!

444
00:31:38,120 --> 00:31:41,120
Hallelujah.

445
00:31:38,120 --> 00:31:41,120
Hallelujah.

446
00:31:41,120 --> 00:31:46,120
Thank you. Keep
healthy. Keep on trying!

447
00:31:56,760 --> 00:32:01,840
'I wasn't sure what I'd just
seen, but I thought I liked it.

448
00:32:01,840 --> 00:32:05,408
'I also wondered, given
the ratings, whether Win's

449
00:32:05,432 --> 00:32:09,000
fitness revolution had
been effectively launched.'

450
00:32:09,000 --> 00:32:14,040
Good show. Well done. Thank you.
How did it feel? You know, divine.

451
00:32:14,040 --> 00:32:17,920
There's a lot more
where that came from.

452
00:32:17,920 --> 00:32:23,320
Why is the world of the infomercial
something I might be interested in?

453
00:32:23,320 --> 00:32:28,480
So you can become healthy, wealthy
and turn your dreams into reality.

454
00:32:28,480 --> 00:32:33,080
It's VERY exciting. Is that
what it's about - dreams?

455
00:32:33,080 --> 00:32:36,621
I have a poem - "Dream
your dreams, Assume they're

456
00:32:36,645 --> 00:32:40,040
true, Then transform
yourself into Super Lou."

457
00:32:47,640 --> 00:32:50,280
The date had come.

458
00:32:50,280 --> 00:32:55,080
Time for my appearance live
on the Home Shopping Network -

459
00:32:55,080 --> 00:33:00,880
without the aid of a one-word
name, or even knowing my product.

460
00:33:00,880 --> 00:33:05,840
The big question - whether
by the force of my personality,

461
00:33:05,840 --> 00:33:10,960
I could transmute a product into
something viewers HAD to order.

462
00:33:10,960 --> 00:33:15,280
And it seems I wasn't
the only one worried.

463
00:33:15,280 --> 00:33:19,680
The vice-president of
programming had asked to meet me.

464
00:33:19,680 --> 00:33:24,000
I'm Catherine Amis. Nice to
meet you. Nice to meet you!

465
00:33:24,000 --> 00:33:28,960
You wanna be a guest on Home
Shopping? I have a few questions.

466
00:33:28,960 --> 00:33:32,720
First of all, have you
been on camera before?

467
00:33:32,720 --> 00:33:37,360
Yes. I mean, I have a
series in Britain on BBC2.

468
00:33:37,360 --> 00:33:42,360
Is it live? No, my show is
not live. It's taped and edited.

469
00:33:42,360 --> 00:33:45,000
Have you ever sold
anything before?

470
00:33:45,000 --> 00:33:47,880
..I mean, no, not
really, no. No?!

471
00:33:47,880 --> 00:33:52,360
Have you had the
fuzzy in your ear?

472
00:33:47,880 --> 00:33:52,360
I'm not sure what that is.

473
00:33:52,360 --> 00:33:59,640
They talk in your ear AS you're
speaking live. Wow! For many, it

474
00:33:52,360 --> 00:33:59,640
makes you lose
your train of thought.

475
00:33:59,640 --> 00:34:04,640
It sounds like a lot to deal with.
I see you brought some clothes.

476
00:34:04,640 --> 00:34:07,680
Yeah, I did. This is one option.

477
00:34:07,680 --> 00:34:12,360
We usually don't go with black
on air. It absorbs the colour.

478
00:34:12,360 --> 00:34:18,040
I'm very fond of
this orange shirt.

479
00:34:12,360 --> 00:34:18,040
You can be fond of it at home.

480
00:34:18,040 --> 00:34:22,840
What do you think? How do you
think I'll do? Do I get to go out?

481
00:34:22,840 --> 00:34:27,600
You've been on TV before so
that's a plus. Not live, though.

482
00:34:27,600 --> 00:34:32,520
Well, let's see. I've seen people
freeze up live. Scared? A bit.

483
00:34:32,520 --> 00:34:37,160
That's good! That's
good! Fear's good. Is it?

484
00:34:37,160 --> 00:34:42,120
Which way? We're going down this
way. We're going to the Green Room.

485
00:34:42,120 --> 00:34:46,240
Oh, my gosh! Look
who's in the chair. It's Sue!

486
00:34:46,240 --> 00:34:50,320
How do you do?
Sue, this is Louis. Hi!

487
00:34:50,320 --> 00:34:53,960
I'm Louis from BBC2.
Nice to meet you.

488
00:34:53,960 --> 00:34:59,280
Sue's on with you tomorrow. You're
gonna work with me? Yes, absolutely.

489
00:34:59,280 --> 00:35:04,720
We've a whole hour for you to
sell stuff. No! Just kidding. One item.

490
00:35:04,720 --> 00:35:09,000
Do we know what the
rundown of items is?

491
00:35:09,000 --> 00:35:14,040
I have some for you to choose
from. You're giving him choices? Yes.

492
00:35:14,040 --> 00:35:17,439
You might feel stronger
about one than the other.

493
00:35:17,463 --> 00:35:20,720
So, if you're a true
romantic, we have roses.

494
00:35:20,720 --> 00:35:23,520
Roses. Do they
have thorns? Mm-hm.

495
00:35:23,520 --> 00:35:27,640
Well, that'll be a
helpful selling tip(!)

496
00:35:29,280 --> 00:35:34,320
Smoke Out - it's a smoke odour
absorber. Oh, yes, I like that!

497
00:35:34,320 --> 00:35:39,640
Really? It actually absorbs the
odour of the smoke? I'm liking this.

498
00:35:39,640 --> 00:35:44,560
Smoking friends visit. You
think, "They'll stink up the place."

499
00:35:44,560 --> 00:35:49,200
But now you can say,
"Smoke as much as you like!"

500
00:35:49,200 --> 00:35:56,320
Smoke everywhere! Smoke, smoke, smoke!
Smoke more! Kill yourself! Lots of smoke!

501
00:35:56,320 --> 00:35:59,000
Or you could do
a paper shredder.

502
00:35:59,000 --> 00:36:01,520
Paper shredder's good. Yeah.

503
00:36:01,520 --> 00:36:06,480
That's for people... You can't
look at the paper. It's secret.

504
00:36:06,480 --> 00:36:11,520
Exactly. That's an interesting item.
This is a domestic paper shredder?

505
00:36:11,520 --> 00:36:14,880
Yeah. Interesting.
We sell a lot.

506
00:36:14,880 --> 00:36:20,760
Every day, we see people
come in with one little item.

507
00:36:20,760 --> 00:36:26,120
It's phenomenal what comes through
the doors. Look at the Smart Chopper.

508
00:36:26,120 --> 00:36:31,800
Exactly. It came in as one little
plastic gadget. It's sold millions.

509
00:36:31,800 --> 00:36:36,040
Dreams can come true.
Absolutely, in a big way.

510
00:36:37,120 --> 00:36:44,280
'With just hours until my slot,
I visited my old friend Sully -

511
00:36:37,120 --> 00:36:44,280
master of the Smart Chopper.'

512
00:36:44,280 --> 00:36:50,680
What are we looking at? This is a previous
presentation by a host with a shredder.

513
00:36:50,680 --> 00:36:55,640
It should give you a feel for it.
You know nothing about this, right?

514
00:36:55,640 --> 00:37:00,440
From the information on the
screen, talk to me about this product.

515
00:37:00,440 --> 00:37:05,480
"My name is Louis. What I'm showing
you today is the..." Paper shredder.

516
00:37:05,480 --> 00:37:11,640
No, the Achiever 3-page cross-cut
paper shredder. You sound like an expert.

517
00:37:11,640 --> 00:37:15,160
I'm interested. I
know what it is.

518
00:37:15,160 --> 00:37:17,760
Run through the
features, benefits...

519
00:37:17,760 --> 00:37:20,480
Ask questions to
provoke a feeling.

520
00:37:20,480 --> 00:37:23,920
You could have
your identity erased.

521
00:37:23,920 --> 00:37:28,440
Like a sci-fi thriller? We're
shopping. Stay focused.

522
00:37:28,440 --> 00:37:32,040
The basics - what
are you going to do?

523
00:37:32,040 --> 00:37:36,840
I'm going to describe what it
is, then describe it physically,

524
00:37:36,840 --> 00:37:41,280
then I'm going to talk
about features and benefits.

525
00:37:41,280 --> 00:37:45,800
Then I'm going to demonstrate
it and be more creative... Good.

526
00:37:45,800 --> 00:37:48,400
Saddle up, as we say. Saddle up.

527
00:37:48,400 --> 00:37:53,280
Looking forward to tonight? Not

528
00:37:48,400 --> 00:37:53,280
really. What would
ease the pain?

529
00:37:53,280 --> 00:37:59,240
..Think about it. I guess getting
it over with and behind me.

530
00:38:03,840 --> 00:38:08,880
So where are we actually going
now, Sully? We're going to Studio F.

531
00:38:08,880 --> 00:38:14,040
Then I get to look
at the product?

532
00:38:08,880 --> 00:38:14,040
Yes. You're on in
a couple of hours.

533
00:38:14,040 --> 00:38:18,000
They take your calls.
Set the lines on fire.

534
00:38:18,000 --> 00:38:20,880
LOUD GRINDING

535
00:38:20,880 --> 00:38:23,560
Put it on the table there.

536
00:38:25,600 --> 00:38:31,080
You've got quite a nice finish
on here. Yeah. Wood finish. Teak.

537
00:38:31,080 --> 00:38:35,560
Teak! There you go. You
know what you're talking about.

538
00:38:35,560 --> 00:38:39,920
Get familiar with it.
This is my favourite item.

539
00:38:39,920 --> 00:38:42,520
SHREDDER ON

540
00:38:42,520 --> 00:38:47,640
Play with this a few times to
make sure you got it. This is tough.

541
00:38:47,640 --> 00:38:51,600
This is what you
DON'T want to do live...

542
00:38:53,000 --> 00:38:55,680
What are you laughing at? Good!

543
00:38:55,680 --> 00:38:58,875
I gotta go. Have you?
I've a meeting. You're

544
00:38:58,887 --> 00:39:01,880
leaving? I'll be back.
Why are you going?

545
00:39:01,880 --> 00:39:06,320
You'll be OK. You're going?
I'll see you before you go on.

546
00:39:06,320 --> 00:39:10,400
I'll get you the blue
card and see you shortly.

547
00:39:10,400 --> 00:39:13,080
SHREDDER ON

548
00:39:15,240 --> 00:39:18,760
SHREDDING CONTINUES

549
00:39:21,360 --> 00:39:24,800
Hi, how are you doing? Great.

550
00:39:24,800 --> 00:39:30,520
Do you know is Sue the host
coming by? She should be by soon.

551
00:39:30,520 --> 00:39:36,800
Here I am. Here's Sue! I hear you liked
the shredder. Yes, which is important.

552
00:39:36,800 --> 00:39:41,000
You're following the Phantom
Thunder vacuum cleaner.

553
00:39:41,000 --> 00:39:44,080
What are we looking
to sell? I think we can

554
00:39:44,104 --> 00:39:47,920
probably move 1,200
pieces. Right. Go in, have fun.

555
00:39:47,920 --> 00:39:51,161
Relax. I'm out there.
If you lose your train of

556
00:39:51,185 --> 00:39:54,920
thought or you goof up,
it's no big deal. Excellent.

557
00:39:54,920 --> 00:39:59,960
Well, I'm looking forward to it. Me
too. It'll look good, I promise you.

558
00:39:59,960 --> 00:40:02,840
OK. And Kim will
make you gorgeous.

559
00:40:02,840 --> 00:40:05,240
See you later!

560
00:40:09,800 --> 00:40:13,000
Open it up and take a look.

561
00:40:13,000 --> 00:40:17,680
It's a piece of cake for
you. Leave this open.

562
00:40:17,680 --> 00:40:21,840
Really? Don't even put it
through. Just stand back.

563
00:40:21,840 --> 00:40:26,640
You have a Home Shopping shirt!
How cool is that? It's my old one.

564
00:40:26,640 --> 00:40:31,160
Don't even put it through.
Just imagine it happening.

565
00:40:31,160 --> 00:40:35,800
OK. Make sure with your
hands you have good dexterity.

566
00:40:35,800 --> 00:40:38,480
How many are we looking to sell?

567
00:40:38,480 --> 00:40:41,600
..I think 200-300 would be good.

568
00:40:41,600 --> 00:40:48,120
200-300? Yeah.

569
00:40:41,600 --> 00:40:48,120
I think you can do that. Relax, take
a few breaths and have some fun.

570
00:40:48,120 --> 00:40:55,000
This is your time. How do you feel, really?
(Nervous!) Yeah? I'm bricking my pants.

571
00:40:55,000 --> 00:40:57,480
I am. Really? Yeah.

572
00:40:57,480 --> 00:41:03,400
And still available - the Phantom
Thunder. 748146 is the item number.

573
00:41:03,400 --> 00:41:08,440
Here's a surprise. Louis Theroux,
great to have you! Thanks, Sue.

574
00:41:08,440 --> 00:41:12,800
From the British Broadcasting
Corporation Two. BBC2.

575
00:41:12,800 --> 00:41:18,600
You're a host today. Yes, and a
salesperson for this - the shredder.

576
00:41:18,600 --> 00:41:22,045
I showed Louis different
things and said, "You

577
00:41:22,057 --> 00:41:25,440
choose." That's true!
And this impressed you.

578
00:41:25,440 --> 00:41:30,680
Yes. I won't mention the other ones.
That'll make them sound less good.

579
00:41:30,680 --> 00:41:33,360
Producer's desk. This is Andy.

580
00:41:33,360 --> 00:41:39,200
..It's Louis Theroux, from the BBC.
There was a big e-mail went out.

581
00:41:39,200 --> 00:41:44,040
It shreds five pieces of paper at
once. How good is that? Great!

582
00:41:44,040 --> 00:41:47,134
You might be asking
why you even need a

583
00:41:47,146 --> 00:41:50,640
shredder. Louis, why
do you need a shredder?

584
00:41:50,640 --> 00:41:54,360
Good question. Thanks
for asking. Start shredding.

585
00:41:54,360 --> 00:41:59,360
You shred... Say you want to get

586
00:41:54,360 --> 00:41:59,360
rid of some
personal information.

587
00:41:59,360 --> 00:42:03,800
Here's a credit card
statement. Nothing incriminating.

588
00:42:03,800 --> 00:42:08,800
Something like your credit card
statement... 'Start shredding.'

589
00:42:08,800 --> 00:42:14,440
"I'd better destroy it. I'll cut it
up." OR you could use a shredder.

590
00:42:14,440 --> 00:42:19,000
Shred while you talk. Here's
a pay cheque stub. Wow!

591
00:42:19,000 --> 00:42:24,120
You don't want everyone to know
how much you earn. In it goes!

592
00:42:24,120 --> 00:42:28,520
Look, what's happening?
It's coming out the other way.

593
00:42:28,520 --> 00:42:32,120
It's made a crazy little
fringe. How about that?

594
00:42:32,120 --> 00:42:37,360
Recycling? Will you send me a gift
from England? Something fragile?

595
00:42:37,360 --> 00:42:41,560
If you were sending
crockery, pack it in this stuff.

596
00:42:41,560 --> 00:42:47,360
It's such fun, I'll keep doing it.
You get the waste paper basket.

597
00:42:47,360 --> 00:42:51,200
Tell him to do five.

598
00:42:47,360 --> 00:42:51,200
Do five pages.

599
00:42:51,200 --> 00:42:54,080
You can do five
pages at one time.

600
00:42:54,080 --> 00:42:58,800
Tell him to demo five pages.

601
00:42:54,080 --> 00:42:58,800
Demo five pages at once.

602
00:42:58,800 --> 00:43:05,400
1, 2, 3, 4, 5. Can it take five? Maybe
just three. No, we gotta go for the gusto.

603
00:43:05,400 --> 00:43:08,760
Look at that! All
the way through.

604
00:43:08,760 --> 00:43:13,080
Also available...
$29.85. Unbelievable!

605
00:43:13,080 --> 00:43:15,800
Convenience. Convenience.

606
00:43:15,800 --> 00:43:20,960
What do you like about the HSN?
You buy from the comfort of your home.

607
00:43:20,960 --> 00:43:25,000
I don't think he can
hear me. ..Convenience!

608
00:43:25,000 --> 00:43:27,920
And convenience.
Clock's done, guys.

609
00:43:27,920 --> 00:43:30,680
Thanks again. Did I do OK?

610
00:43:30,680 --> 00:43:37,040
You passed with flying colours. Thank
you. Thank YOU, Sue. It was a pleasure.

611
00:43:37,040 --> 00:43:44,000
We'll be back with more great
values after these messages so

612
00:43:37,040 --> 00:43:44,000
don't go away.
We'll be right back.

613
00:43:44,000 --> 00:43:46,040
Clear!

614
00:43:46,040 --> 00:43:48,760
Thanks, Sue.
Thanks, Sue. Great job.

615
00:43:48,760 --> 00:43:52,280
Was that all right,
Sue? You did great.

616
00:43:52,280 --> 00:43:57,560
I don't know... Well, I felt I had
one bit where I was OK, but...

617
00:43:57,560 --> 00:44:03,120
I was very wobbly. Do you think
she meant it when she said I did great?

618
00:44:03,120 --> 00:44:08,600
How do you feel? I hope I didn't let
down the Home Shopping Network.

619
00:44:08,600 --> 00:44:12,600
Want to see how many
you sold? Yeah. Come over.

620
00:44:12,600 --> 00:44:15,080
How many did we sell?

621
00:44:15,080 --> 00:44:22,120
You got 115 sold. 115?! But you've
got 136 people calling in so you're

622
00:44:15,080 --> 00:44:22,120
probably gonna hit 180 pieces.

623
00:44:22,120 --> 00:44:24,640
That's a $1,000 minute.

624
00:44:24,640 --> 00:44:28,089
My earpiece, if I could
have heard what was

625
00:44:28,101 --> 00:44:31,640
happening... Did I
screw up? No, not at all.

626
00:44:31,640 --> 00:44:36,800
People who screw it up freeze.
You didn't. You were quite humorous.

627
00:44:36,800 --> 00:44:43,800
The crockery went down a bomb.
What? You mentioned crockery three times.

628
00:44:36,800 --> 00:44:43,800
It was your English charm.

629
00:44:43,800 --> 00:44:49,280
..Is this coming off? Yes. What
did you think? It looked pretty good.

630
00:44:49,280 --> 00:44:54,320
How did I do? Nice job. Sorry, I
couldn't hear you. You were excited.

631
00:44:54,320 --> 00:44:59,080
I didn't want to ruin the
spontaneity. Nice working with you.

632
00:44:59,080 --> 00:45:02,840
You didn't bomb. You
did good. Honestly.

633
00:45:02,840 --> 00:45:05,360
I didn't bomb? No, you did well.

634
00:45:05,360 --> 00:45:10,520
What do you think of the whole
experience? Um...I don't know.

635
00:45:10,520 --> 00:45:14,205
What's weird is I got so
freaked out and nervous,

636
00:45:14,217 --> 00:45:17,840
yet it's something so
trivial. Know what I mean?

637
00:45:17,840 --> 00:45:21,255
Yeah, it's one product
that's small and silly,

638
00:45:21,267 --> 00:45:24,840
yet you can sell, if you
have a hit infomercial,

639
00:45:24,840 --> 00:45:27,400
you can sell 15 million of them.

640
00:45:27,400 --> 00:45:30,528
So that trinket - someone
is going to make a

641
00:45:30,540 --> 00:45:33,960
lot of money and sometimes
they realise a dream.

642
00:45:33,960 --> 00:45:37,680
So it's very important
what happens here.

643
00:45:37,680 --> 00:45:40,920
You did good.
Thanks. I was proud.

644
00:45:40,920 --> 00:45:46,160
Sully was trying to console me
but I hadn't set the phones on fire.

645
00:45:46,160 --> 00:45:50,200
I'd been aiming for
1,200, happy with 200,

646
00:45:50,200 --> 00:45:55,120
but at the end of the final
tally, I'd sold just 187 shredders.

647
00:45:55,120 --> 00:46:00,600
I left the world of TV sales with a
new respect for the people I'd met.

648
00:46:00,600 --> 00:46:03,200
I'd expected hucksterism,

649
00:46:03,200 --> 00:46:10,200
but they really
seemed to believe

650
00:46:03,200 --> 00:46:10,200
their own hype, and some of
them were out to change the world.

651
00:46:10,200 --> 00:46:13,040
Uh-oh. Hey, Dr Win!

652
00:46:13,040 --> 00:46:17,520
A friend of mine's
on the recording.

653
00:46:13,040 --> 00:46:17,520
'..Will I die? >

654
00:46:17,520 --> 00:46:24,440
'No-one else can fitnetise! Only Dr Win
- the world's most outstanding fitnetiser!'

655
00:46:24,440 --> 00:46:29,200
Pretty appropriate, isn't
it? '..Fitnetises the world...!'

656
00:46:29,200 --> 00:46:35,040
Is he leaving a message? Is this
your answering machine? Yeah.

657
00:46:35,040 --> 00:46:40,200
'Dr Win.'

658
00:46:35,040 --> 00:46:40,200
MAN HANGS UP

659
00:46:35,040 --> 00:46:40,200
'End of message.'

660
00:46:40,200 --> 00:46:45,640
I did a spot on the Home Shopping
Network, selling a shredder.

661
00:46:45,640 --> 00:46:50,040
You did a commercial?
Yeah. No kidding! For who?

662
00:46:50,040 --> 00:46:55,120
A guy called Sully - Anthony
Sullivan. I know Sully. Do you? Yes.

663
00:46:55,120 --> 00:46:57,880
What do you think?
He's a good guy.

664
00:46:57,880 --> 00:47:01,448
I like him. If you
couldn't do infomercials,

665
00:47:01,460 --> 00:47:05,040
would it be OK if you
just did, say, poetry,

666
00:47:05,040 --> 00:47:09,480
and appeared on TV and
did other kinds of media?

667
00:47:09,480 --> 00:47:14,360
I like infomercials.
It fits the bill 100%

668
00:47:14,360 --> 00:47:19,200
The key is to reach as many
people as possible, to control it

669
00:47:19,200 --> 00:47:24,560
and not have the head of CBS
or ABC cancel your show and all.

670
00:47:24,560 --> 00:47:28,600
That to me is zilch.
That has zero interest.

671
00:47:28,600 --> 00:47:34,760
I like to be master of my fate and captain
of my soul and captain of my TV show.

672
00:47:36,000 --> 00:47:40,520
We've got to shove off. See
you later. Thanks again. OK.

673
00:47:40,520 --> 00:47:42,600
Cheerio. Cheerio.

674
00:47:53,280 --> 00:47:57,440
# We'd like to
tell you all a story

675
00:47:57,440 --> 00:48:01,760
# About a man whose
words we've grown to love

676
00:48:01,760 --> 00:48:06,720
# And when we're through
You'll see the glory of things

677
00:48:06,720 --> 00:48:10,120
# A message from above

678
00:48:10,120 --> 00:48:13,960
# So open your hearts
and love You'll see

679
00:48:13,960 --> 00:48:18,320
# Just how free our lives can be

680
00:48:18,320 --> 00:48:21,960
# It's hard to set
your spirit free

681
00:48:21,960 --> 00:48:25,960
# He's just like you and me-e-e

682
00:48:25,960 --> 00:48:29,160
# A ma-a-an named Win

683
00:48:29,160 --> 00:48:34,360
# Won't you let his message in?

684
00:48:34,360 --> 00:48:37,720
# A ma-a-an named Win

685
00:48:37,720 --> 00:48:42,920
# You'll find it from within! #

686
00:48:42,920 --> 00:48:45,800
Super! Whey!

687
00:48:45,800 --> 00:48:48,400
Excellent!

688
00:48:49,305 --> 00:49:49,543