"Louis Theroux's Weird Weekends" Informercials

1 00:00:02,000 --> 00:00:06,840 So the potential is there to pass Bill Gates and Microsoft, 2 00:00:06,840 --> 00:00:11,920 if I had the right products and marketing. Create a bigger company, 3 00:00:11,920 --> 00:00:18,320 have more commercial success than Bill Gates, the richest man in the world? 4 00:00:20,000 --> 00:00:26,074 5 00:00:45,480 --> 00:00:49,280 This is Home Solutions. I'm Shannon Smith. 6 00:00:49,280 --> 00:00:53,800 This is Bill McAllister. Welcome. 7 00:00:49,280 --> 00:00:53,800 Great to be back. 8 00:00:53,800 --> 00:00:57,840 This is one of the most exciting products... 9 00:00:57,840 --> 00:01:01,440 The Home Shopping Network in Tampa, Florida - 10 00:01:01,440 --> 00:01:06,440 an entire TV station devoted to selling live on TV non-stop... 11 00:01:06,440 --> 00:01:09,320 and I was going there. 12 00:01:12,240 --> 00:01:16,148 The headquarters was my entry into a sub-culture 13 00:01:16,160 --> 00:01:19,520 of inventors, pitch men and visionaries - 14 00:01:19,520 --> 00:01:26,280 all obsessed with using television to make their unique product the next big thing. 15 00:01:34,680 --> 00:01:39,640 My connection - Anthony Sullivan, pitch man extraordinaire. 16 00:01:39,640 --> 00:01:46,280 What are you selling today? The Smart Chopper, probably one of the best sellers. 17 00:01:46,280 --> 00:01:53,400 Did you invent it? It was kinda 18 00:01:46,280 --> 00:01:53,400 John's product. I've got to go in... 19 00:01:46,280 --> 00:01:53,400 OK. This is Alpha Moonbase. 20 00:01:53,400 --> 00:01:59,400 Hello! The BBC, here at Home Shopping, with my main man, Anthony Sullivan. 21 00:01:59,400 --> 00:02:05,520 This is Billy. He's unbelievable. Stay that way, babe. He's the best. Two thumbs up. 22 00:02:05,520 --> 00:02:09,077 Billy's got his own product. What's his product? 23 00:02:09,089 --> 00:02:12,440 Orange Glow and Oxy-Clean, cleaning products. 24 00:02:12,440 --> 00:02:17,040 And Bill's got magnets. For fridges? Magnets to sleep on. 25 00:02:17,040 --> 00:02:20,320 Magnets to heal you. 26 00:02:17,040 --> 00:02:20,320 No... 27 00:02:20,320 --> 00:02:25,960 In one day, we sold $1 million worth of magnet therapy on HSN. In one day. 28 00:02:25,960 --> 00:02:31,280 This is where it happens. The Green Room. Everyone's here. Make-up girls. 29 00:02:31,280 --> 00:02:34,474 Everyone gets pumped up here before we go 30 00:02:34,486 --> 00:02:37,920 on air. Yeah. Are you getting pumped up now? 31 00:02:37,920 --> 00:02:41,588 Billy's on first. He'll be pumped up. What are you 32 00:02:41,600 --> 00:02:45,280 selling? Oxy-Clean. It works so you don't have to. 33 00:02:45,280 --> 00:02:51,440 This is madness. We gotta go. We're on air. You're feeling the pressure? 34 00:02:53,680 --> 00:02:58,360 So I've got to get all this down to the studio. 35 00:02:58,360 --> 00:03:04,320 You sound English. I am. From Devon 36 00:02:58,360 --> 00:03:04,320 in the West Country. Really? Yeah. 37 00:03:04,320 --> 00:03:09,160 I'd rather do it myself. Wow! Know that old saying? Check this out. 38 00:03:09,160 --> 00:03:14,720 You haven't seen this? No. What are we looking at? The call centre. 39 00:03:14,720 --> 00:03:19,720 It's huge. Here's the deal. All you see is that when you're at home. 40 00:03:19,720 --> 00:03:24,920 These are the guys that handle the orders. ..Say hi to the BBC, guys. 41 00:03:26,920 --> 00:03:31,720 It's 4,000 people who work here. 4,000 people? 24 hours a day. 42 00:03:31,720 --> 00:03:35,132 It never stops. What about Christmas, New Year? 43 00:03:35,144 --> 00:03:38,640 Christmas Day - they close for one day. One day? 44 00:03:38,640 --> 00:03:41,240 Yeah. They open up on Boxing Day... 45 00:03:41,240 --> 00:03:43,920 at midnight. 46 00:03:43,920 --> 00:03:47,960 Right, let's get this show on the road. 47 00:03:49,320 --> 00:03:52,560 Is that guy carrying a tent? 48 00:03:54,520 --> 00:04:00,080 It was hard to believe that literally a few feet away 49 00:04:00,080 --> 00:04:04,520 a show host was beaming out live to millions. 50 00:04:04,520 --> 00:04:09,560 What these show hosts do - I done it for a year - is the hardest job. 51 00:04:09,560 --> 00:04:12,200 I left. I couldn't take the pressure. 52 00:04:12,200 --> 00:04:14,960 She's on right now? Yeah. 53 00:04:14,960 --> 00:04:20,000 It's 4.40. We're on the air in about 40 minutes. I gotta get set up. 54 00:04:20,000 --> 00:04:24,440 I gotta get make-up and get changed. We gotta go. 55 00:04:24,440 --> 00:04:28,560 Sully, is this it? This is the unit itself. 56 00:04:28,560 --> 00:04:33,720 I've not seen it before. The Smart 57 00:04:28,560 --> 00:04:33,720 Chopper. We've sold over a million. 58 00:04:33,720 --> 00:04:37,200 It's like razors in there. Yeah, careful. 59 00:04:37,200 --> 00:04:43,560 Flash is cash, so we make it colourful. Does all this get chopped up? Most of it. 60 00:04:43,560 --> 00:04:48,560 I've gotta get ready, but in eight minutes, we've gotta chop an onion, 61 00:04:48,560 --> 00:04:53,560 we've got to do hash browns... You seem to be getting very focused. 62 00:04:53,560 --> 00:04:54,880 Yeah. 63 00:04:54,880 --> 00:04:58,160 So this is my product shot. 64 00:04:58,160 --> 00:05:03,240 The Smart Chopper, one turn of the handle, four turns of the blade. 65 00:05:03,240 --> 00:05:10,440 Are you going through your routine? Yeah. One turn of the chopper... 66 00:05:03,240 --> 00:05:10,440 Handle. ..is three turns... Four. 67 00:05:10,440 --> 00:05:15,240 My goodness, three blades! It rotates four times. So 12 turns. 68 00:05:15,240 --> 00:05:19,440 12 chops. 12 chops. Is that part of your spiel? Yeah. 69 00:05:19,440 --> 00:05:24,680 You're getting a kick out of this. Yeah. I love seeing you get focused. 70 00:05:24,680 --> 00:05:27,600 I'll get focused cos we gotta sell. 71 00:05:27,600 --> 00:05:33,280 We've got about 18 minutes. 72 00:05:27,600 --> 00:05:33,280 I gotta get make-up now. Can I come? 73 00:05:33,280 --> 00:05:35,800 You can come. Sure. Let's go. 74 00:05:35,800 --> 00:05:38,280 We gotta go. 75 00:05:39,640 --> 00:05:45,680 Are you before or after me? After. We have six minutes to get down there. 76 00:05:45,680 --> 00:05:49,840 How are you feeling? Good. I don't like being this late. 77 00:05:49,840 --> 00:05:54,240 You aim for 2,000. Two is a good, realistic opinion. 78 00:05:54,240 --> 00:05:59,240 Anything less than a thousand, that'll be it. I'll throw it in. 79 00:05:59,240 --> 00:06:02,440 No! Yeah. We SHOULD do it. Really! 80 00:06:02,440 --> 00:06:06,280 Yeah. You have one set for every product. 81 00:06:06,280 --> 00:06:10,040 ANTHONY BREATHES DEEPLY 82 00:06:10,040 --> 00:06:13,160 Calm, peace, tranquility. 83 00:06:13,160 --> 00:06:17,360 Save time. Saved five seconds by having it ready. 84 00:06:17,360 --> 00:06:20,040 Little trick - cut it like this. 85 00:06:20,040 --> 00:06:24,480 Got our ham, our nuts, our glass, dressing, milk. 86 00:06:24,480 --> 00:06:29,080 Eggs, red and green peppers. You know what you're doing. 87 00:06:29,080 --> 00:06:32,880 How many are we gonna sell? 2,000. TWO THOUSAND! 88 00:06:32,880 --> 00:06:37,840 That's what we've got to shoot for. I'll be happy with that. 89 00:06:37,840 --> 00:06:43,840 Hi. We're giving you great home solutions. I'm Terry Lewis Mason. 90 00:06:43,840 --> 00:06:48,240 Joining me is Anthony Sullivan. Hello, everybody! 91 00:06:48,240 --> 00:06:55,160 The Smart Chopper - a manual food processor. One turn of the handle 92 00:06:48,240 --> 00:06:55,160 gives four turns of the blade. 93 00:06:55,160 --> 00:07:01,080 If you love stir fry, peppers, onions, potatoes... Look at that cut. 94 00:07:01,080 --> 00:07:06,440 If you want to grate cheese, look! The fastest cheese grater you'll use. 95 00:07:06,440 --> 00:07:11,240 You also get the juicer and a recipe book in Spanish and English. 96 00:07:11,240 --> 00:07:15,720 Get it going. Now salsa, coleslaw, mother-in-slaw. 97 00:07:15,720 --> 00:07:19,400 Marbles for marble cake, horses for horseradish! 98 00:07:19,400 --> 00:07:22,240 Look. Look at this! Homemade salsa. 99 00:07:22,240 --> 00:07:25,120 But this is $15, Terry. 100 00:07:25,120 --> 00:07:29,920 Shall we get some ice cream? Healthy eating is good, but a balance. 101 00:07:29,920 --> 00:07:33,280 Every now and then. I like balance! 102 00:07:33,280 --> 00:07:37,360 Thank you, Anthony Sullivan. 103 00:07:33,280 --> 00:07:37,360 Thank you, Terry Lewis Mason. 104 00:07:37,360 --> 00:07:41,560 We'll move along. Your hands are wet! 105 00:07:41,560 --> 00:07:44,160 OK. We're moving on to.... 106 00:07:47,440 --> 00:07:50,360 All that for eight minutes! 107 00:07:50,360 --> 00:07:53,360 It takes a bit... That was amazing. 108 00:07:53,360 --> 00:07:57,640 I've got to find out how many we sold. So fast. 109 00:07:57,640 --> 00:08:02,680 You try and create some excitement. Let's go and see how we did. 110 00:08:02,680 --> 00:08:06,960 We've 16,714 left so we've 1,000 sold right now. 111 00:08:06,960 --> 00:08:11,640 It's still active. Yeah. So you don't have to quit. No! 112 00:08:11,640 --> 00:08:15,760 It's quite fascinating, isn't it? It's amazing. 113 00:08:15,760 --> 00:08:23,080 You're going to be up there. 114 00:08:15,760 --> 00:08:23,080 I'm worried. Get it off the screen. You can do it. I'm worried about it. 115 00:08:23,080 --> 00:08:26,800 I couldn't do what you just did. No? 116 00:08:26,800 --> 00:08:31,920 Powered by the air you breathe, activated by the water we drink! 117 00:08:31,920 --> 00:08:34,440 This is Mother Nature approved. 118 00:08:34,440 --> 00:08:37,960 It needs a handle, it's so big! 119 00:08:37,960 --> 00:08:43,000 What do you make of it all? What did you think when you walked in today? 120 00:08:43,000 --> 00:08:46,054 I'd watched a bit of the Home Shopping 121 00:08:46,066 --> 00:08:49,840 Network, but I probably thought not much to it. 122 00:08:49,840 --> 00:08:55,880 But when I saw you, I thought, "That's frightening." That's a serious skill. 123 00:09:01,520 --> 00:09:06,520 I'd arranged my own selling debut on the Home Shopping Network. 124 00:09:06,520 --> 00:09:10,108 I wanted to meet someone on the next level of 125 00:09:10,120 --> 00:09:13,720 obsession - pitching AND inventing a product. 126 00:09:13,720 --> 00:09:18,600 Sully said he knew just the man - Dr Paris and his Win Gym. 127 00:09:18,600 --> 00:09:23,440 Introducing the Win Gym. You've never seen anything like this. 128 00:09:23,440 --> 00:09:27,680 You can get the body you want with the Win Gym. 129 00:09:27,680 --> 00:09:30,200 Designed by Dr Win Paris. 130 00:09:30,200 --> 00:09:35,520 I found Dr Paris on the opposite 131 00:09:30,200 --> 00:09:35,520 coast, in a Los Angeles suburb. 132 00:09:35,520 --> 00:09:42,680 Surprisingly for a fitness guru, he lived in a gated community called Leisure World. 133 00:09:42,680 --> 00:09:45,600 ..Which way? North. 134 00:09:50,680 --> 00:09:55,000 GRUNTING 135 00:09:50,680 --> 00:09:55,000 This is the Dr Win shake! 136 00:09:55,000 --> 00:09:57,440 Good work-out, huh? 137 00:09:57,440 --> 00:10:00,160 We don't just go like this. 138 00:10:00,160 --> 00:10:02,840 Why? Because we're in shape! 139 00:10:02,840 --> 00:10:06,000 I think I did my back in. Hope not. 140 00:10:06,000 --> 00:10:11,200 You've made an infomercial. Where are you going? A WINfomercial. 141 00:10:11,200 --> 00:10:13,920 This is it, our total concept. 142 00:10:13,920 --> 00:10:19,160 Spiritual fitness, mental fitness, attitude and physical fitness. 143 00:10:19,160 --> 00:10:23,480 So you're a successful fitness entrepreneur. No? 144 00:10:23,480 --> 00:10:28,440 I've earned millions and millions and millions and millions of dollars. 145 00:10:28,440 --> 00:10:31,916 Let me ask you something quickly. I'm looking 146 00:10:31,928 --> 00:10:35,720 around and I'm seeing writing all over the walls. 147 00:10:35,720 --> 00:10:39,760 If you have a good thought, why lose it? 148 00:10:39,760 --> 00:10:42,480 "The mother of all infomercials. 149 00:10:42,480 --> 00:10:45,080 "People buy belief in the person." 150 00:10:45,080 --> 00:10:50,080 If the person in charge here saw this, they'd throw me out. 151 00:10:50,080 --> 00:10:53,520 I assumed you owned this place. 152 00:10:53,520 --> 00:10:57,006 When people see this on TV, when they see you 153 00:10:57,018 --> 00:11:00,440 doing this and they see this, they'll think, 154 00:11:00,440 --> 00:11:04,280 "It looks a little strange." Not to me. 155 00:11:04,280 --> 00:11:07,040 I think it works. 156 00:11:08,920 --> 00:11:11,520 And then you've got more over here. 157 00:11:11,520 --> 00:11:14,520 What's this one? "Pass Bill Gates." 158 00:11:14,520 --> 00:11:17,974 Logically, I wanna sound realistic, but basically, 159 00:11:17,986 --> 00:11:21,520 only 15% of the people in the world have computers, 160 00:11:21,520 --> 00:11:24,800 but how many have a body? 6 billion. 161 00:11:24,800 --> 00:11:29,760 So the potential is there to pass Bill Gates at Microsoft 162 00:11:29,760 --> 00:11:34,240 if I had the right products and marketing programme. 163 00:11:34,240 --> 00:11:38,163 Create a bigger company, have more commercial success 164 00:11:38,175 --> 00:11:41,600 than Bill Gates, the richest man in the world? 165 00:11:41,600 --> 00:11:46,560 'Win showed me the inventions that would help him pass Bill Gates, 166 00:11:46,560 --> 00:11:49,000 'beginning with the Bye-Bye Belly.' 167 00:11:49,000 --> 00:11:54,120 The mother of all exercises. Touch your right hand to your left foot. 168 00:11:55,760 --> 00:12:00,720 And now your left hand to your right foot. 169 00:12:00,720 --> 00:12:07,160 With this, you get your upper abs as you go up, your lower abs as you go down, 170 00:12:07,160 --> 00:12:11,880 you're massaging your intestines, which helps you be regular. 171 00:12:11,880 --> 00:12:14,560 Regular? It helps constipation. 172 00:12:14,560 --> 00:12:19,240 You're compressing the faeces in your intestine. Seriously? 173 00:12:19,240 --> 00:12:23,360 Combine that with certain foods and "shoom"! 174 00:12:23,360 --> 00:12:27,960 Do you really want "shoom"? It might be too quick. 175 00:12:27,960 --> 00:12:31,434 No. This is compressing your intestines. It's 176 00:12:31,446 --> 00:12:35,160 squeezing the stuff out. Like a toothpaste tube. 177 00:12:35,160 --> 00:12:39,305 You're doing great. I wanna show you the new product 178 00:12:39,317 --> 00:12:43,160 that you use while doing this. While doing this? 179 00:12:43,160 --> 00:12:48,240 Here's the new product. It's on air now. We'll sell over ten million. 180 00:12:48,240 --> 00:12:52,800 Do you make money? Can I tell you how much? Yeah! 181 00:12:52,800 --> 00:12:57,440 Uh...I should net $20-$30 million globally. 182 00:12:57,440 --> 00:13:01,920 So why live here? You should be living in a mansion. 183 00:13:01,920 --> 00:13:09,640 There's a lot of greedy people around. One person cost me millions 184 00:13:01,920 --> 00:13:09,640 of dollars and I won't say more. 185 00:13:09,640 --> 00:13:12,160 But anyway, here we go. 186 00:13:12,160 --> 00:13:16,760 The first pneumatic exercise device. Hold it here. 187 00:13:16,760 --> 00:13:21,840 Hold your Win Gym. I'll get one. What are you doing? I'm instructing. 188 00:13:21,840 --> 00:13:26,480 PHONE RINGS 189 00:13:21,840 --> 00:13:26,480 Uh-oh. I thought I unplugged it. 190 00:13:26,480 --> 00:13:30,280 Hello? 'Win Paris?' Yeah. 191 00:13:30,280 --> 00:13:33,560 ..Not right now. Let's go. 192 00:13:33,560 --> 00:13:38,040 You've just disconnected him! That's OK. Let's go. 193 00:13:38,040 --> 00:13:41,080 We're doing a TV show, aren't we? 194 00:13:45,400 --> 00:13:49,960 Feel your chest muscles? I like this. 195 00:13:49,960 --> 00:13:54,040 Win was even more excited about his next project. 196 00:13:54,040 --> 00:13:57,680 This is our Beautiful Buns machine. Who's...? 197 00:13:57,680 --> 00:14:01,880 I invented it 20 years ago. Here's how it goes. 198 00:14:01,880 --> 00:14:08,240 'Win's plan - to redesign his Beautiful Buns, projecting $1 billion in sales.' 199 00:14:08,240 --> 00:14:10,760 Hit me on the butt. 200 00:14:11,960 --> 00:14:17,400 It's like wood. OK, that gets the upper butt. Shall I do it harder? 201 00:14:17,400 --> 00:14:20,320 Yeah. ..Harder! ..Harder! 202 00:14:20,320 --> 00:14:22,960 This is awesome! I love it! 203 00:14:22,960 --> 00:14:27,400 That's hard. Harder. ..Hurt your hand. 204 00:14:27,400 --> 00:14:31,120 That's the upper butt. Now your turn. OK. 205 00:14:31,120 --> 00:14:37,120 Jump up and get your hips forward a little. This is dangerous. Whoa! 206 00:14:37,120 --> 00:14:43,040 I agree. That's why I'm not selling it here, but I may sell it in Asia. 207 00:14:43,040 --> 00:14:45,880 Up! Aarrgh! And down. 208 00:14:45,880 --> 00:14:47,600 Up. 209 00:14:47,600 --> 00:14:50,160 Yeah. Ow! 210 00:14:50,160 --> 00:14:52,840 You don't do your exercises. 211 00:14:55,240 --> 00:14:57,800 OW-W-W-W! 212 00:14:59,000 --> 00:15:01,800 Ah. That's a hard exercise. Yeah. 213 00:15:01,800 --> 00:15:07,080 That's why I'm not going to use it here. I love it. I feel dizzy. 214 00:15:07,080 --> 00:15:10,552 We're going to a meeting where they're trying 215 00:15:10,564 --> 00:15:14,200 to improve the machine? So it's safer. ..Hello. 216 00:15:16,160 --> 00:15:18,692 Do you ever have problems in the 217 00:15:18,704 --> 00:15:22,360 infomercial world because you're flamboyant? 218 00:15:22,360 --> 00:15:27,960 I feel normal. You ARE normal, just a different kind of normal. 219 00:15:27,960 --> 00:15:30,480 I've never been here. 220 00:15:30,480 --> 00:15:36,720 'Still dizzy, I went with Dr Win to the HQ of David Sederas Industrial Design. 221 00:15:36,720 --> 00:15:41,960 'Win wants a new design and maybe some money for his Beautiful Buns.' 222 00:15:41,960 --> 00:15:46,600 Is this a meeting where you've put together a proposal 223 00:15:46,600 --> 00:15:50,530 as to how you would manufacture Beautiful Buns, 224 00:15:50,542 --> 00:15:54,320 Dr Win's latest concept? How we'd develop it. 225 00:15:54,320 --> 00:15:57,748 It's for the design and development of the product 226 00:15:57,760 --> 00:16:01,200 and assistance in getting that into manufacturing. 227 00:16:01,200 --> 00:16:04,800 The thing is, with the present one, 228 00:16:04,800 --> 00:16:08,280 we have a person lying like this. 229 00:16:08,280 --> 00:16:13,440 The only thing is that as they're off the ground, they can fall off. 230 00:16:13,440 --> 00:16:16,920 So the way I visualised a new one... 231 00:16:16,920 --> 00:16:21,280 is something, more or less, like this. 232 00:16:21,280 --> 00:16:27,000 Then they're moving their legs down like this to get the lower butt. 233 00:16:27,000 --> 00:16:32,040 That's roughly what I see. It's open as long as it's safe and sexy. 234 00:16:32,040 --> 00:16:35,160 Those are the two criteria. 235 00:16:35,160 --> 00:16:39,960 The main thing is we have to be on the air in September. 236 00:16:39,960 --> 00:16:45,200 Is the most concrete definition of what it is that sketch? Both are. 237 00:16:45,200 --> 00:16:51,000 I can see it working in my mind. It's gotta look sexy on television. 238 00:16:51,000 --> 00:16:55,920 I have a photo at my R&D thing where a girl is on it in a... 239 00:16:55,920 --> 00:17:00,720 Well, she happened to have a G-string on. It's a bathing suit. 240 00:17:00,720 --> 00:17:05,640 But her butt was sticking up in the air and that would really sell. 241 00:17:05,640 --> 00:17:10,200 Whatever it is, the body part should be...a little obvious. 242 00:17:10,200 --> 00:17:15,440 That's not a lot to go on. But it's very important because TV is visual. 243 00:17:15,440 --> 00:17:20,360 Yeah. That's the concept but we want it as sexy as possible. 244 00:17:20,360 --> 00:17:25,360 Everything we do has about a billion-dollar potential. 245 00:17:25,360 --> 00:17:30,480 You're gonna win with Win, so just join me in saying it. Win with Win. 246 00:17:30,480 --> 00:17:33,120 Come on! Everybody. 247 00:17:33,120 --> 00:17:36,920 1, 2, 3... ALL: Win with Win. 248 00:17:36,920 --> 00:17:41,720 A little louder! Win with Win! Little louder! Win with Win. 249 00:17:41,720 --> 00:17:46,600 Now stand up! Come on! Get up! What a bunch of engineers. 250 00:17:46,600 --> 00:17:49,400 Jump up and say, "Win with Win!" 251 00:17:49,400 --> 00:17:53,040 That's it. 252 00:17:49,400 --> 00:17:53,040 LAUGHTER 253 00:17:53,040 --> 00:17:57,480 'Good meeting. While Win made some calls, 254 00:17:57,480 --> 00:18:00,000 'I cornered the engineers.' 255 00:18:00,000 --> 00:18:04,880 I wanted your take on how the meeting was, what you made of him. 256 00:18:04,880 --> 00:18:11,160 I think he's flamboyant, but also bright and I feel he's an honest person. 257 00:18:11,160 --> 00:18:17,880 He seems like a nice guy. I just don't know how for real he is. 258 00:18:11,160 --> 00:18:17,880 We don't know yet either. > 259 00:18:17,880 --> 00:18:23,240 Have we looked into his business? 260 00:18:17,880 --> 00:18:23,240 No, we don't have any information. 261 00:18:23,240 --> 00:18:27,760 I suggest a credit check. Do YOU know? 262 00:18:27,760 --> 00:18:33,360 He has a product on the market. It seems to be selling well. 263 00:18:33,360 --> 00:18:38,160 I think there's a real good chance we'll sign a contract. 264 00:18:38,160 --> 00:18:44,920 What do you think, Mark? 265 00:18:38,160 --> 00:18:44,920 I'll give it a 50-50 chance, but we'll know in the next two weeks. 266 00:18:48,680 --> 00:18:53,040 Whatever the fate of Win's Beautiful Buns, 267 00:18:53,040 --> 00:18:55,720 his Win Gym was already launched. 268 00:18:55,720 --> 00:19:01,920 What was it like for someone on the verge of closing their first major deal... 269 00:19:11,640 --> 00:19:15,680 ..in a cosmetic system called Face Shaping? 270 00:19:15,680 --> 00:19:20,480 Cheseree. Louis. Good to see you. How are you doing? 271 00:19:20,480 --> 00:19:25,720 Good morning, sir. You must be Rudy. Yes. The director. Come inside. OK. 272 00:19:25,720 --> 00:19:29,880 This is Valerie. Are you about to be face shaped? 273 00:19:29,880 --> 00:19:35,040 I was playing with Valerie's face, playing around with the product, 274 00:19:35,040 --> 00:19:39,960 as we're getting prepped before we go on camera. If it goes well today, 275 00:19:39,960 --> 00:19:42,400 what happens? 276 00:19:42,400 --> 00:19:47,280 You get a great presentation for the Face Shaping product? 277 00:19:47,280 --> 00:19:52,720 We're doing a tape for Home Shopping so they see how the concept works. 278 00:19:52,720 --> 00:19:55,760 Then we'll either get booked or not. 279 00:19:55,760 --> 00:20:02,200 We're shooting a commercial spot today for the fragrance, also for Home Shopping. 280 00:20:02,200 --> 00:20:07,560 What's the fragrance? I created 281 00:20:02,200 --> 00:20:07,560 a fragrance that's really special. 282 00:20:07,560 --> 00:20:12,480 It's in a bottle like this. Wow! And when you tilt it, 283 00:20:12,480 --> 00:20:16,080 that's one scent, and when you shake it, 284 00:20:16,080 --> 00:20:20,280 it changes... Wow! Isn't it beautiful? It is beautiful. 285 00:20:20,280 --> 00:20:22,960 It's like salad dressing. 286 00:20:22,960 --> 00:20:25,640 ..Yeah. Mixing this out. 287 00:20:25,640 --> 00:20:31,080 So you got to be really careful with this. But it really does work. 288 00:20:31,080 --> 00:20:35,840 The fragrance when you mix it together is so sensual. 289 00:20:35,840 --> 00:20:41,920 It really is so sensual. I've never 290 00:20:35,840 --> 00:20:41,920 seen anything like that. Nobody has. 291 00:20:41,920 --> 00:20:46,040 Let's do a lighting check, Bob. Are we ready? 292 00:20:46,040 --> 00:20:48,600 OK, just play. Just play. 293 00:20:48,600 --> 00:20:52,280 Our first test. Pretend we're on Home Shopping. 294 00:20:52,280 --> 00:20:57,680 OK, are we ready? Cheseree, be bright! Let's go, baby. 295 00:20:57,680 --> 00:21:01,278 Hi, my name is Cheseree and this is Valerie, and 296 00:21:01,290 --> 00:21:05,120 what I'm holding is like an almost magic-like wand. 297 00:21:05,120 --> 00:21:08,600 Cut. Excitement? Hello? Don't bore me. 298 00:21:08,600 --> 00:21:12,200 Go over the top. We're playing here. 299 00:21:12,200 --> 00:21:15,320 Boom, boom, woh! OK? Exciting! Fun! 300 00:21:15,320 --> 00:21:20,480 How about an eye lift? Watch this. Woo! OK? Contouring? Bronzing? 301 00:21:20,480 --> 00:21:23,960 Chin, cheeks, eyes, shaping. 302 00:21:23,960 --> 00:21:29,120 Fun, fun, fun, Cheseree! Hey, it's the Cheseree Show! Here we go! 303 00:21:29,120 --> 00:21:31,960 Rolling. And action. 304 00:21:31,960 --> 00:21:36,240 Hi, my name is Cheseree and this is Valerie. 305 00:21:36,240 --> 00:21:41,120 Make-up should be fun, shouldn't it? It's a revolutionary product. 306 00:21:41,120 --> 00:21:46,440 It's got micronised minerals. The cheekbones appear to be higher. 307 00:21:46,440 --> 00:21:49,000 Tell me how it feels as I do this. 308 00:21:49,000 --> 00:21:52,800 You've been Chesmerised! Thank you. 309 00:21:52,800 --> 00:21:57,400 Heather, sit up a bit. It's your big fashion, glamour shot. 310 00:21:57,400 --> 00:22:04,320 As they wrapped things up, I took my leave, with arrangements to meet 311 00:21:57,400 --> 00:22:04,320 up with Cheseree later in the day. 312 00:22:08,360 --> 00:22:13,320 That afternoon, I went to Cheseree's salon near Beverly Hills. 313 00:22:13,320 --> 00:22:20,720 What is the actual product? 314 00:22:13,320 --> 00:22:20,720 The actual product is a face-shaping, magic-like wand that I created. 315 00:22:20,720 --> 00:22:23,440 A wand? Yes. And there is a powder. 316 00:22:23,440 --> 00:22:26,560 This product's right in here. 317 00:22:26,560 --> 00:22:29,960 It's made from micronised minerals. 318 00:22:29,960 --> 00:22:32,520 They're incredibly refined. 319 00:22:32,520 --> 00:22:36,560 The process - very few people know how to do that. 320 00:22:36,560 --> 00:22:39,160 How to micronise them? Mm-hm. 321 00:22:39,160 --> 00:22:41,800 Put it on, lines are gone. 322 00:22:41,800 --> 00:22:45,152 I might even do some on you. You had a long 323 00:22:45,164 --> 00:22:48,680 trip from England. You'd face shape me?! Yes. 324 00:22:48,680 --> 00:22:53,080 I might even do your hair, make it look fuller. 325 00:22:56,640 --> 00:23:00,880 Do you watch a lot of infomercials? No. Why? 326 00:23:00,880 --> 00:23:05,240 Cos I... There was a story about Elvis. 327 00:23:05,240 --> 00:23:12,920 His step-brother asked why he didn't listen to other music and he said, 328 00:23:05,240 --> 00:23:12,920 "It takes the edge off of me." 329 00:23:12,920 --> 00:23:16,225 I don't want to look at somebody, have it in 330 00:23:16,237 --> 00:23:19,480 my head and copy that. I see things MY way. 331 00:23:19,480 --> 00:23:24,960 Will I look like you after this? No, like a better version of you. 332 00:23:24,960 --> 00:23:27,400 There you go. 333 00:23:31,160 --> 00:23:35,920 So are you going to use the wand on me as well? Yeah. 334 00:23:35,920 --> 00:23:39,320 First, I'm going to do your hair. 335 00:23:39,320 --> 00:23:44,120 You're actually going to cut it?! Of course. Not too much! 336 00:23:44,120 --> 00:23:48,800 I'm going to make it look longer. Well, very lightly. 337 00:23:51,600 --> 00:23:54,440 It's gonna be funky. 338 00:23:56,080 --> 00:23:59,800 Is Cheseree your given name? 339 00:23:59,800 --> 00:24:04,880 When I was style director for all the Sax Fifth Avenue stores, 340 00:24:04,880 --> 00:24:07,040 my real name was Salvator. 341 00:24:08,920 --> 00:24:13,120 I was Salvator of Sax Fifth Avenue and I hated that. 342 00:24:13,120 --> 00:24:18,240 I saw a TV show called Combat. There was an actor in it named Cheseree, 343 00:24:18,240 --> 00:24:23,280 and then I became Cheseree. Because you'd seen this show Combat? Yeah. 344 00:24:23,280 --> 00:24:30,800 One of the reasons I'm interested 345 00:24:23,280 --> 00:24:30,800 in infomercials is you can sort of become a star through infomercials. 346 00:24:30,800 --> 00:24:34,840 Is that something you'd be interested in? 347 00:24:34,840 --> 00:24:37,920 That's why I'm interested in it also. 348 00:24:37,920 --> 00:24:41,572 Aside from creating something that is really 349 00:24:41,584 --> 00:24:44,840 beneficial and having a financial base, 350 00:24:44,840 --> 00:24:49,520 I wanted a syndicated TV show. Through infomercials? 351 00:24:49,520 --> 00:24:52,480 Coming from the infomercial, yeah. 352 00:24:55,440 --> 00:24:57,680 Now, Louis? Mm? 353 00:24:57,680 --> 00:25:01,720 I'm gonna go for it and shape out your face. 354 00:25:01,720 --> 00:25:06,600 Close your eyes. Is it going to revolutionise anything? 355 00:25:06,600 --> 00:25:09,240 Women with make-up, absolutely. 356 00:25:11,800 --> 00:25:16,720 So will you get creative control of the infomercial you make? 357 00:25:16,720 --> 00:25:19,440 That's gotta be a big issue, right? 358 00:25:19,440 --> 00:25:24,440 Yeah, it is a big issue. Most companies try to take that away. 359 00:25:24,440 --> 00:25:29,160 The problem has been it's something that I think is revolutionary 360 00:25:29,160 --> 00:25:32,960 in terms of how the minerals are and the powder. 361 00:25:32,960 --> 00:25:36,160 Because of that very fact, 362 00:25:36,160 --> 00:25:41,000 to some of the companies, it's scary. You know? Really? Yeah. 363 00:25:41,000 --> 00:25:46,000 I love being fussed over. It's my favourite thing. 364 00:25:47,920 --> 00:25:50,600 I feel like a beautiful woman. 365 00:25:55,480 --> 00:25:58,240 There's a big mirror over there. OK. 366 00:25:58,240 --> 00:26:01,000 Shall we? Over there. 367 00:26:03,800 --> 00:26:06,400 Hey, look at that! 368 00:26:06,400 --> 00:26:10,440 Amazing! There's so much body in the hair. 369 00:26:10,440 --> 00:26:15,280 Come over here. Thank you so much. You're welcome, you're welcome. 370 00:26:15,280 --> 00:26:20,640 It looks really cool, really natural. It does. And your hair looks fuller. 371 00:26:20,640 --> 00:26:24,091 If everything goes to plan, you're going to be 372 00:26:24,103 --> 00:26:27,640 known for this worldwide. The Face Shaper? Yes. 373 00:26:27,640 --> 00:26:32,480 How do you feel? I feel great. I 374 00:26:27,640 --> 00:26:32,480 think it's going to work really well. 375 00:26:32,480 --> 00:26:36,800 Thank you so much. I'm really happy you're happy. 376 00:26:36,800 --> 00:26:41,000 How are you doing? Good. How are you? 377 00:26:41,000 --> 00:26:45,880 Um, what do you think? You look fabulous. Do you? No, YOU do. 378 00:26:45,880 --> 00:26:49,400 You think so? Yes, I think so. Definitely. 379 00:26:49,400 --> 00:26:54,760 Thank you very much. You're very welcome. Yeah. See you. Take care. 380 00:27:02,720 --> 00:27:09,360 I liked Cheseree, but it seemed to me his real invention wasn't the magic-like wand, 381 00:27:09,360 --> 00:27:12,120 but the Cheseree persona. 382 00:27:12,120 --> 00:27:14,920 He was really selling himself. 383 00:27:24,360 --> 00:27:29,560 But when it came to self-invention, no-one could match Dr Win. 384 00:27:30,800 --> 00:27:33,840 Yeah. So that's it for now. 385 00:27:33,840 --> 00:27:35,920 Bye! 386 00:27:36,920 --> 00:27:39,720 That's Dr Win working. 387 00:27:39,720 --> 00:27:42,000 Woops! OK. 388 00:27:42,000 --> 00:27:47,120 Now, listen, what I was going to do today is I was gonna have you... 389 00:27:47,120 --> 00:27:52,600 Come here. What are you doing? Just have a seat. No-o-o-o! 390 00:27:55,720 --> 00:28:00,040 Yeah. How much do you weigh? He's too lanky! 391 00:28:00,040 --> 00:28:05,320 Let's try it again. No. Once more. You've got to conserve your energy. 392 00:28:05,320 --> 00:28:11,640 Isn't your TV appearance today? Yes. I gotta slow down. You gotta slow down. 393 00:28:12,640 --> 00:28:15,440 What about...? See that? 394 00:28:15,440 --> 00:28:19,480 How do you think the meeting went yesterday? 395 00:28:19,480 --> 00:28:22,200 Let me tell you something. What? 396 00:28:22,200 --> 00:28:27,200 Design groups, they try to charge you... They make it complicated. 397 00:28:27,200 --> 00:28:29,840 But you hadn't given them any money, 398 00:28:29,840 --> 00:28:34,016 and yet they had a proposal and... There was no design 399 00:28:34,028 --> 00:28:37,760 of the product. You hadn't given them any money. 400 00:28:37,760 --> 00:28:40,480 They make it very complicated. 401 00:28:40,480 --> 00:28:46,320 I may do it at a local university. I've been through this before. 402 00:28:46,320 --> 00:28:49,520 So TV appearance today? Yeah. Uh-oh. 403 00:28:49,520 --> 00:28:52,320 What? We gotta get going fast. 404 00:28:55,600 --> 00:28:58,120 In the back. 405 00:28:58,120 --> 00:29:01,798 Have you figured out what you're going to say on the 406 00:29:01,810 --> 00:29:05,360 TV appearance? I got all my notes right here. See? 407 00:29:05,360 --> 00:29:10,040 Well organised. Now all I have to... It's hard to follow. 408 00:29:10,040 --> 00:29:15,400 Let me give you... Shouldn't it be typed? I don't have the time. 409 00:29:15,400 --> 00:29:19,640 Here's some key things. Gee, I'm glad I have this. 410 00:29:19,640 --> 00:29:22,840 I'm declaring war on fat kids. Why? 411 00:29:22,840 --> 00:29:28,240 They get picked on anyway. They're doomed to die prematurely. 412 00:29:28,240 --> 00:29:31,600 BUZZ OF CONVERSATION 413 00:29:31,600 --> 00:29:34,840 They're all set up over there. 414 00:29:34,840 --> 00:29:40,920 ..Bring the power cord over. You're hot. You're gonna have a great show. 415 00:29:40,920 --> 00:29:44,360 Win, how's it going? 416 00:29:44,360 --> 00:29:48,600 I feel calm, peaceful, confident, positive. 417 00:29:48,600 --> 00:29:52,920 And I have Rick with me. He's a fantastic host. 418 00:29:52,920 --> 00:29:57,000 Robin, this is local cable access? Yes. 419 00:29:57,000 --> 00:30:03,720 What would you say was the audience of this show? Our subscriber base is about 8,000. 420 00:30:03,720 --> 00:30:09,320 What would be a good viewership? 421 00:30:03,720 --> 00:30:09,320 Ten would be good. Ten? Ten people. 422 00:30:09,320 --> 00:30:14,280 No! Ten isn't that good, is it? 423 00:30:09,320 --> 00:30:14,280 I said the numbers are really small. 424 00:30:14,280 --> 00:30:18,880 That's fewer people than are in here now. That's correct. 425 00:30:18,880 --> 00:30:21,960 That doesn't look good. 426 00:30:18,880 --> 00:30:21,960 Pizza's here. 427 00:30:32,280 --> 00:30:35,720 # A man named Win 428 00:30:35,720 --> 00:30:40,080 # Won't you let his message in? A man... # 429 00:30:40,080 --> 00:30:43,760 They're singing a song called A Man Named Win?! 430 00:30:43,760 --> 00:30:47,400 # Won't you let his message in? # 431 00:30:47,400 --> 00:30:53,000 Welcome to Talk Of The Town. You are the father of fitness medicine. 432 00:30:53,000 --> 00:30:57,320 It's a global youth fitness revolution - from fat to fitness, 433 00:30:57,320 --> 00:30:59,840 from losers to winners. 434 00:30:59,840 --> 00:31:03,880 We are going on global TV with our Winfomercials. 435 00:31:03,880 --> 00:31:06,600 The Win Gym is on TV in the US... 436 00:31:06,600 --> 00:31:10,960 He's not meant to do that. We're on in another country. 437 00:31:10,960 --> 00:31:15,240 Bad digestion makes you constipated. You know what that means? 438 00:31:15,240 --> 00:31:18,120 I want you to be emancipated! 439 00:31:18,120 --> 00:31:23,040 Emancipated from constipated - what could be better than that? 440 00:31:23,040 --> 00:31:26,735 Imagine a President who was a jelly-belly. If he 441 00:31:26,747 --> 00:31:30,680 had a problem, he'd give up. We'd lose our freedom. 442 00:31:30,680 --> 00:31:35,200 One more time! Superkids of the world, unite! 443 00:31:35,200 --> 00:31:38,120 ALL: Superkids of the world, unite! 444 00:31:38,120 --> 00:31:41,120 Hallelujah. 445 00:31:38,120 --> 00:31:41,120 Hallelujah. 446 00:31:41,120 --> 00:31:46,120 Thank you. Keep healthy. Keep on trying! 447 00:31:56,760 --> 00:32:01,840 'I wasn't sure what I'd just seen, but I thought I liked it. 448 00:32:01,840 --> 00:32:05,408 'I also wondered, given the ratings, whether Win's 449 00:32:05,432 --> 00:32:09,000 fitness revolution had been effectively launched.' 450 00:32:09,000 --> 00:32:14,040 Good show. Well done. Thank you. How did it feel? You know, divine. 451 00:32:14,040 --> 00:32:17,920 There's a lot more where that came from. 452 00:32:17,920 --> 00:32:23,320 Why is the world of the infomercial something I might be interested in? 453 00:32:23,320 --> 00:32:28,480 So you can become healthy, wealthy and turn your dreams into reality. 454 00:32:28,480 --> 00:32:33,080 It's VERY exciting. Is that what it's about - dreams? 455 00:32:33,080 --> 00:32:36,621 I have a poem - "Dream your dreams, Assume they're 456 00:32:36,645 --> 00:32:40,040 true, Then transform yourself into Super Lou." 457 00:32:47,640 --> 00:32:50,280 The date had come. 458 00:32:50,280 --> 00:32:55,080 Time for my appearance live on the Home Shopping Network - 459 00:32:55,080 --> 00:33:00,880 without the aid of a one-word name, or even knowing my product. 460 00:33:00,880 --> 00:33:05,840 The big question - whether by the force of my personality, 461 00:33:05,840 --> 00:33:10,960 I could transmute a product into something viewers HAD to order. 462 00:33:10,960 --> 00:33:15,280 And it seems I wasn't the only one worried. 463 00:33:15,280 --> 00:33:19,680 The vice-president of programming had asked to meet me. 464 00:33:19,680 --> 00:33:24,000 I'm Catherine Amis. Nice to meet you. Nice to meet you! 465 00:33:24,000 --> 00:33:28,960 You wanna be a guest on Home Shopping? I have a few questions. 466 00:33:28,960 --> 00:33:32,720 First of all, have you been on camera before? 467 00:33:32,720 --> 00:33:37,360 Yes. I mean, I have a series in Britain on BBC2. 468 00:33:37,360 --> 00:33:42,360 Is it live? No, my show is not live. It's taped and edited. 469 00:33:42,360 --> 00:33:45,000 Have you ever sold anything before? 470 00:33:45,000 --> 00:33:47,880 ..I mean, no, not really, no. No?! 471 00:33:47,880 --> 00:33:52,360 Have you had the fuzzy in your ear? 472 00:33:47,880 --> 00:33:52,360 I'm not sure what that is. 473 00:33:52,360 --> 00:33:59,640 They talk in your ear AS you're speaking live. Wow! For many, it 474 00:33:52,360 --> 00:33:59,640 makes you lose your train of thought. 475 00:33:59,640 --> 00:34:04,640 It sounds like a lot to deal with. I see you brought some clothes. 476 00:34:04,640 --> 00:34:07,680 Yeah, I did. This is one option. 477 00:34:07,680 --> 00:34:12,360 We usually don't go with black on air. It absorbs the colour. 478 00:34:12,360 --> 00:34:18,040 I'm very fond of this orange shirt. 479 00:34:12,360 --> 00:34:18,040 You can be fond of it at home. 480 00:34:18,040 --> 00:34:22,840 What do you think? How do you think I'll do? Do I get to go out? 481 00:34:22,840 --> 00:34:27,600 You've been on TV before so that's a plus. Not live, though. 482 00:34:27,600 --> 00:34:32,520 Well, let's see. I've seen people freeze up live. Scared? A bit. 483 00:34:32,520 --> 00:34:37,160 That's good! That's good! Fear's good. Is it? 484 00:34:37,160 --> 00:34:42,120 Which way? We're going down this way. We're going to the Green Room. 485 00:34:42,120 --> 00:34:46,240 Oh, my gosh! Look who's in the chair. It's Sue! 486 00:34:46,240 --> 00:34:50,320 How do you do? Sue, this is Louis. Hi! 487 00:34:50,320 --> 00:34:53,960 I'm Louis from BBC2. Nice to meet you. 488 00:34:53,960 --> 00:34:59,280 Sue's on with you tomorrow. You're gonna work with me? Yes, absolutely. 489 00:34:59,280 --> 00:35:04,720 We've a whole hour for you to sell stuff. No! Just kidding. One item. 490 00:35:04,720 --> 00:35:09,000 Do we know what the rundown of items is? 491 00:35:09,000 --> 00:35:14,040 I have some for you to choose from. You're giving him choices? Yes. 492 00:35:14,040 --> 00:35:17,439 You might feel stronger about one than the other. 493 00:35:17,463 --> 00:35:20,720 So, if you're a true romantic, we have roses. 494 00:35:20,720 --> 00:35:23,520 Roses. Do they have thorns? Mm-hm. 495 00:35:23,520 --> 00:35:27,640 Well, that'll be a helpful selling tip(!) 496 00:35:29,280 --> 00:35:34,320 Smoke Out - it's a smoke odour absorber. Oh, yes, I like that! 497 00:35:34,320 --> 00:35:39,640 Really? It actually absorbs the odour of the smoke? I'm liking this. 498 00:35:39,640 --> 00:35:44,560 Smoking friends visit. You think, "They'll stink up the place." 499 00:35:44,560 --> 00:35:49,200 But now you can say, "Smoke as much as you like!" 500 00:35:49,200 --> 00:35:56,320 Smoke everywhere! Smoke, smoke, smoke! Smoke more! Kill yourself! Lots of smoke! 501 00:35:56,320 --> 00:35:59,000 Or you could do a paper shredder. 502 00:35:59,000 --> 00:36:01,520 Paper shredder's good. Yeah. 503 00:36:01,520 --> 00:36:06,480 That's for people... You can't look at the paper. It's secret. 504 00:36:06,480 --> 00:36:11,520 Exactly. That's an interesting item. This is a domestic paper shredder? 505 00:36:11,520 --> 00:36:14,880 Yeah. Interesting. We sell a lot. 506 00:36:14,880 --> 00:36:20,760 Every day, we see people come in with one little item. 507 00:36:20,760 --> 00:36:26,120 It's phenomenal what comes through the doors. Look at the Smart Chopper. 508 00:36:26,120 --> 00:36:31,800 Exactly. It came in as one little plastic gadget. It's sold millions. 509 00:36:31,800 --> 00:36:36,040 Dreams can come true. Absolutely, in a big way. 510 00:36:37,120 --> 00:36:44,280 'With just hours until my slot, I visited my old friend Sully - 511 00:36:37,120 --> 00:36:44,280 master of the Smart Chopper.' 512 00:36:44,280 --> 00:36:50,680 What are we looking at? This is a previous presentation by a host with a shredder. 513 00:36:50,680 --> 00:36:55,640 It should give you a feel for it. You know nothing about this, right? 514 00:36:55,640 --> 00:37:00,440 From the information on the screen, talk to me about this product. 515 00:37:00,440 --> 00:37:05,480 "My name is Louis. What I'm showing you today is the..." Paper shredder. 516 00:37:05,480 --> 00:37:11,640 No, the Achiever 3-page cross-cut paper shredder. You sound like an expert. 517 00:37:11,640 --> 00:37:15,160 I'm interested. I know what it is. 518 00:37:15,160 --> 00:37:17,760 Run through the features, benefits... 519 00:37:17,760 --> 00:37:20,480 Ask questions to provoke a feeling. 520 00:37:20,480 --> 00:37:23,920 You could have your identity erased. 521 00:37:23,920 --> 00:37:28,440 Like a sci-fi thriller? We're shopping. Stay focused. 522 00:37:28,440 --> 00:37:32,040 The basics - what are you going to do? 523 00:37:32,040 --> 00:37:36,840 I'm going to describe what it is, then describe it physically, 524 00:37:36,840 --> 00:37:41,280 then I'm going to talk about features and benefits. 525 00:37:41,280 --> 00:37:45,800 Then I'm going to demonstrate it and be more creative... Good. 526 00:37:45,800 --> 00:37:48,400 Saddle up, as we say. Saddle up. 527 00:37:48,400 --> 00:37:53,280 Looking forward to tonight? Not 528 00:37:48,400 --> 00:37:53,280 really. What would ease the pain? 529 00:37:53,280 --> 00:37:59,240 ..Think about it. I guess getting it over with and behind me. 530 00:38:03,840 --> 00:38:08,880 So where are we actually going now, Sully? We're going to Studio F. 531 00:38:08,880 --> 00:38:14,040 Then I get to look at the product? 532 00:38:08,880 --> 00:38:14,040 Yes. You're on in a couple of hours. 533 00:38:14,040 --> 00:38:18,000 They take your calls. Set the lines on fire. 534 00:38:18,000 --> 00:38:20,880 LOUD GRINDING 535 00:38:20,880 --> 00:38:23,560 Put it on the table there. 536 00:38:25,600 --> 00:38:31,080 You've got quite a nice finish on here. Yeah. Wood finish. Teak. 537 00:38:31,080 --> 00:38:35,560 Teak! There you go. You know what you're talking about. 538 00:38:35,560 --> 00:38:39,920 Get familiar with it. This is my favourite item. 539 00:38:39,920 --> 00:38:42,520 SHREDDER ON 540 00:38:42,520 --> 00:38:47,640 Play with this a few times to make sure you got it. This is tough. 541 00:38:47,640 --> 00:38:51,600 This is what you DON'T want to do live... 542 00:38:53,000 --> 00:38:55,680 What are you laughing at? Good! 543 00:38:55,680 --> 00:38:58,875 I gotta go. Have you? I've a meeting. You're 544 00:38:58,887 --> 00:39:01,880 leaving? I'll be back. Why are you going? 545 00:39:01,880 --> 00:39:06,320 You'll be OK. You're going? I'll see you before you go on. 546 00:39:06,320 --> 00:39:10,400 I'll get you the blue card and see you shortly. 547 00:39:10,400 --> 00:39:13,080 SHREDDER ON 548 00:39:15,240 --> 00:39:18,760 SHREDDING CONTINUES 549 00:39:21,360 --> 00:39:24,800 Hi, how are you doing? Great. 550 00:39:24,800 --> 00:39:30,520 Do you know is Sue the host coming by? She should be by soon. 551 00:39:30,520 --> 00:39:36,800 Here I am. Here's Sue! I hear you liked the shredder. Yes, which is important. 552 00:39:36,800 --> 00:39:41,000 You're following the Phantom Thunder vacuum cleaner. 553 00:39:41,000 --> 00:39:44,080 What are we looking to sell? I think we can 554 00:39:44,104 --> 00:39:47,920 probably move 1,200 pieces. Right. Go in, have fun. 555 00:39:47,920 --> 00:39:51,161 Relax. I'm out there. If you lose your train of 556 00:39:51,185 --> 00:39:54,920 thought or you goof up, it's no big deal. Excellent. 557 00:39:54,920 --> 00:39:59,960 Well, I'm looking forward to it. Me too. It'll look good, I promise you. 558 00:39:59,960 --> 00:40:02,840 OK. And Kim will make you gorgeous. 559 00:40:02,840 --> 00:40:05,240 See you later! 560 00:40:09,800 --> 00:40:13,000 Open it up and take a look. 561 00:40:13,000 --> 00:40:17,680 It's a piece of cake for you. Leave this open. 562 00:40:17,680 --> 00:40:21,840 Really? Don't even put it through. Just stand back. 563 00:40:21,840 --> 00:40:26,640 You have a Home Shopping shirt! How cool is that? It's my old one. 564 00:40:26,640 --> 00:40:31,160 Don't even put it through. Just imagine it happening. 565 00:40:31,160 --> 00:40:35,800 OK. Make sure with your hands you have good dexterity. 566 00:40:35,800 --> 00:40:38,480 How many are we looking to sell? 567 00:40:38,480 --> 00:40:41,600 ..I think 200-300 would be good. 568 00:40:41,600 --> 00:40:48,120 200-300? Yeah. 569 00:40:41,600 --> 00:40:48,120 I think you can do that. Relax, take a few breaths and have some fun. 570 00:40:48,120 --> 00:40:55,000 This is your time. How do you feel, really? (Nervous!) Yeah? I'm bricking my pants. 571 00:40:55,000 --> 00:40:57,480 I am. Really? Yeah. 572 00:40:57,480 --> 00:41:03,400 And still available - the Phantom Thunder. 748146 is the item number. 573 00:41:03,400 --> 00:41:08,440 Here's a surprise. Louis Theroux, great to have you! Thanks, Sue. 574 00:41:08,440 --> 00:41:12,800 From the British Broadcasting Corporation Two. BBC2. 575 00:41:12,800 --> 00:41:18,600 You're a host today. Yes, and a salesperson for this - the shredder. 576 00:41:18,600 --> 00:41:22,045 I showed Louis different things and said, "You 577 00:41:22,057 --> 00:41:25,440 choose." That's true! And this impressed you. 578 00:41:25,440 --> 00:41:30,680 Yes. I won't mention the other ones. That'll make them sound less good. 579 00:41:30,680 --> 00:41:33,360 Producer's desk. This is Andy. 580 00:41:33,360 --> 00:41:39,200 ..It's Louis Theroux, from the BBC. There was a big e-mail went out. 581 00:41:39,200 --> 00:41:44,040 It shreds five pieces of paper at once. How good is that? Great! 582 00:41:44,040 --> 00:41:47,134 You might be asking why you even need a 583 00:41:47,146 --> 00:41:50,640 shredder. Louis, why do you need a shredder? 584 00:41:50,640 --> 00:41:54,360 Good question. Thanks for asking. Start shredding. 585 00:41:54,360 --> 00:41:59,360 You shred... Say you want to get 586 00:41:54,360 --> 00:41:59,360 rid of some personal information. 587 00:41:59,360 --> 00:42:03,800 Here's a credit card statement. Nothing incriminating. 588 00:42:03,800 --> 00:42:08,800 Something like your credit card statement... 'Start shredding.' 589 00:42:08,800 --> 00:42:14,440 "I'd better destroy it. I'll cut it up." OR you could use a shredder. 590 00:42:14,440 --> 00:42:19,000 Shred while you talk. Here's a pay cheque stub. Wow! 591 00:42:19,000 --> 00:42:24,120 You don't want everyone to know how much you earn. In it goes! 592 00:42:24,120 --> 00:42:28,520 Look, what's happening? It's coming out the other way. 593 00:42:28,520 --> 00:42:32,120 It's made a crazy little fringe. How about that? 594 00:42:32,120 --> 00:42:37,360 Recycling? Will you send me a gift from England? Something fragile? 595 00:42:37,360 --> 00:42:41,560 If you were sending crockery, pack it in this stuff. 596 00:42:41,560 --> 00:42:47,360 It's such fun, I'll keep doing it. You get the waste paper basket. 597 00:42:47,360 --> 00:42:51,200 Tell him to do five. 598 00:42:47,360 --> 00:42:51,200 Do five pages. 599 00:42:51,200 --> 00:42:54,080 You can do five pages at one time. 600 00:42:54,080 --> 00:42:58,800 Tell him to demo five pages. 601 00:42:54,080 --> 00:42:58,800 Demo five pages at once. 602 00:42:58,800 --> 00:43:05,400 1, 2, 3, 4, 5. Can it take five? Maybe just three. No, we gotta go for the gusto. 603 00:43:05,400 --> 00:43:08,760 Look at that! All the way through. 604 00:43:08,760 --> 00:43:13,080 Also available... $29.85. Unbelievable! 605 00:43:13,080 --> 00:43:15,800 Convenience. Convenience. 606 00:43:15,800 --> 00:43:20,960 What do you like about the HSN? You buy from the comfort of your home. 607 00:43:20,960 --> 00:43:25,000 I don't think he can hear me. ..Convenience! 608 00:43:25,000 --> 00:43:27,920 And convenience. Clock's done, guys. 609 00:43:27,920 --> 00:43:30,680 Thanks again. Did I do OK? 610 00:43:30,680 --> 00:43:37,040 You passed with flying colours. Thank you. Thank YOU, Sue. It was a pleasure. 611 00:43:37,040 --> 00:43:44,000 We'll be back with more great values after these messages so 612 00:43:37,040 --> 00:43:44,000 don't go away. We'll be right back. 613 00:43:44,000 --> 00:43:46,040 Clear! 614 00:43:46,040 --> 00:43:48,760 Thanks, Sue. Thanks, Sue. Great job. 615 00:43:48,760 --> 00:43:52,280 Was that all right, Sue? You did great. 616 00:43:52,280 --> 00:43:57,560 I don't know... Well, I felt I had one bit where I was OK, but... 617 00:43:57,560 --> 00:44:03,120 I was very wobbly. Do you think she meant it when she said I did great? 618 00:44:03,120 --> 00:44:08,600 How do you feel? I hope I didn't let down the Home Shopping Network. 619 00:44:08,600 --> 00:44:12,600 Want to see how many you sold? Yeah. Come over. 620 00:44:12,600 --> 00:44:15,080 How many did we sell? 621 00:44:15,080 --> 00:44:22,120 You got 115 sold. 115?! But you've got 136 people calling in so you're 622 00:44:15,080 --> 00:44:22,120 probably gonna hit 180 pieces. 623 00:44:22,120 --> 00:44:24,640 That's a $1,000 minute. 624 00:44:24,640 --> 00:44:28,089 My earpiece, if I could have heard what was 625 00:44:28,101 --> 00:44:31,640 happening... Did I screw up? No, not at all. 626 00:44:31,640 --> 00:44:36,800 People who screw it up freeze. You didn't. You were quite humorous. 627 00:44:36,800 --> 00:44:43,800 The crockery went down a bomb. What? You mentioned crockery three times. 628 00:44:36,800 --> 00:44:43,800 It was your English charm. 629 00:44:43,800 --> 00:44:49,280 ..Is this coming off? Yes. What did you think? It looked pretty good. 630 00:44:49,280 --> 00:44:54,320 How did I do? Nice job. Sorry, I couldn't hear you. You were excited. 631 00:44:54,320 --> 00:44:59,080 I didn't want to ruin the spontaneity. Nice working with you. 632 00:44:59,080 --> 00:45:02,840 You didn't bomb. You did good. Honestly. 633 00:45:02,840 --> 00:45:05,360 I didn't bomb? No, you did well. 634 00:45:05,360 --> 00:45:10,520 What do you think of the whole experience? Um...I don't know. 635 00:45:10,520 --> 00:45:14,205 What's weird is I got so freaked out and nervous, 636 00:45:14,217 --> 00:45:17,840 yet it's something so trivial. Know what I mean? 637 00:45:17,840 --> 00:45:21,255 Yeah, it's one product that's small and silly, 638 00:45:21,267 --> 00:45:24,840 yet you can sell, if you have a hit infomercial, 639 00:45:24,840 --> 00:45:27,400 you can sell 15 million of them. 640 00:45:27,400 --> 00:45:30,528 So that trinket - someone is going to make a 641 00:45:30,540 --> 00:45:33,960 lot of money and sometimes they realise a dream. 642 00:45:33,960 --> 00:45:37,680 So it's very important what happens here. 643 00:45:37,680 --> 00:45:40,920 You did good. Thanks. I was proud. 644 00:45:40,920 --> 00:45:46,160 Sully was trying to console me but I hadn't set the phones on fire. 645 00:45:46,160 --> 00:45:50,200 I'd been aiming for 1,200, happy with 200, 646 00:45:50,200 --> 00:45:55,120 but at the end of the final tally, I'd sold just 187 shredders. 647 00:45:55,120 --> 00:46:00,600 I left the world of TV sales with a new respect for the people I'd met. 648 00:46:00,600 --> 00:46:03,200 I'd expected hucksterism, 649 00:46:03,200 --> 00:46:10,200 but they really seemed to believe 650 00:46:03,200 --> 00:46:10,200 their own hype, and some of them were out to change the world. 651 00:46:10,200 --> 00:46:13,040 Uh-oh. Hey, Dr Win! 652 00:46:13,040 --> 00:46:17,520 A friend of mine's on the recording. 653 00:46:13,040 --> 00:46:17,520 '..Will I die? > 654 00:46:17,520 --> 00:46:24,440 'No-one else can fitnetise! Only Dr Win - the world's most outstanding fitnetiser!' 655 00:46:24,440 --> 00:46:29,200 Pretty appropriate, isn't it? '..Fitnetises the world...!' 656 00:46:29,200 --> 00:46:35,040 Is he leaving a message? Is this your answering machine? Yeah. 657 00:46:35,040 --> 00:46:40,200 'Dr Win.' 658 00:46:35,040 --> 00:46:40,200 MAN HANGS UP 659 00:46:35,040 --> 00:46:40,200 'End of message.' 660 00:46:40,200 --> 00:46:45,640 I did a spot on the Home Shopping Network, selling a shredder. 661 00:46:45,640 --> 00:46:50,040 You did a commercial? Yeah. No kidding! For who? 662 00:46:50,040 --> 00:46:55,120 A guy called Sully - Anthony Sullivan. I know Sully. Do you? Yes. 663 00:46:55,120 --> 00:46:57,880 What do you think? He's a good guy. 664 00:46:57,880 --> 00:47:01,448 I like him. If you couldn't do infomercials, 665 00:47:01,460 --> 00:47:05,040 would it be OK if you just did, say, poetry, 666 00:47:05,040 --> 00:47:09,480 and appeared on TV and did other kinds of media? 667 00:47:09,480 --> 00:47:14,360 I like infomercials. It fits the bill 100% 668 00:47:14,360 --> 00:47:19,200 The key is to reach as many people as possible, to control it 669 00:47:19,200 --> 00:47:24,560 and not have the head of CBS or ABC cancel your show and all. 670 00:47:24,560 --> 00:47:28,600 That to me is zilch. That has zero interest. 671 00:47:28,600 --> 00:47:34,760 I like to be master of my fate and captain of my soul and captain of my TV show. 672 00:47:36,000 --> 00:47:40,520 We've got to shove off. See you later. Thanks again. OK. 673 00:47:40,520 --> 00:47:42,600 Cheerio. Cheerio. 674 00:47:53,280 --> 00:47:57,440 # We'd like to tell you all a story 675 00:47:57,440 --> 00:48:01,760 # About a man whose words we've grown to love 676 00:48:01,760 --> 00:48:06,720 # And when we're through You'll see the glory of things 677 00:48:06,720 --> 00:48:10,120 # A message from above 678 00:48:10,120 --> 00:48:13,960 # So open your hearts and love You'll see 679 00:48:13,960 --> 00:48:18,320 # Just how free our lives can be 680 00:48:18,320 --> 00:48:21,960 # It's hard to set your spirit free 681 00:48:21,960 --> 00:48:25,960 # He's just like you and me-e-e 682 00:48:25,960 --> 00:48:29,160 # A ma-a-an named Win 683 00:48:29,160 --> 00:48:34,360 # Won't you let his message in? 684 00:48:34,360 --> 00:48:37,720 # A ma-a-an named Win 685 00:48:37,720 --> 00:48:42,920 # You'll find it from within! # 686 00:48:42,920 --> 00:48:45,800 Super! Whey! 687 00:48:45,800 --> 00:48:48,400 Excellent! 688 00:48:49,305 --> 00:49:49,543